Unlock your growth potential by taking our content maturity assessment

You can access The Momentum ITSMA Content Maturity Assessment here and in just a few minutes, it will help you...

• Identify your content maturity level with a personalized report
• Gain valuable insights to unlock your growth potential

In today's market, buyers expect every communication to be personalized, insightful, and engaging – but to make that happen, sellers must overcome common challenges like misalignment, inefficiency, and a lack of governance.

Ultimately, this content maturity assessment will help you move away from an unstructured approach toward to a more unified and strategically aligned content operation.

Every journey starts with a single step. This light-touch assessment is the starting point of a content maturity journey. It’s a quick and easy way to for leaders to evaluate what they do across six core dimensions:

1. Plan – ensure a strategic alignment between content marketing efforts and business goals.
2. Create – develop high-quality, relevant content that serves audience needs and drives engagement.
3. Curate – organize, tag, and structure content for better accessibility and usability.
4. Distribute – effectively share content across multiple channels.
5. Engage – measure audience interaction and relevance.
6. Revise – continuously optimize content based on performance data.

The content maturity assessment empowers marketing leaders to benchmark their content maturity using 31 key ‘success factors’ to pinpoint opportunities for improvement. 

These success factors cover critical areas such as governance, personalization, measurement, sales enablement, and the provision of a comprehensive roadmap for content excellence.

By assessing your content function, you can identify gaps, streamline processes, and enhance content marketing’s impact on business growth.

Strategic content impacts how effectively firms grow

Take our assessment and align your strategy to the needs of your clients.

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