Growth insights, reports, and news for you
Latest posts
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From chaos to collaboration: The rise of alliance ecosystems | Forbes
In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.
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Generative AI in ABM: Back to basics Q&A
In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.
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Generative AI and Account-Based Marketing
How are you thinking about generative AI for your top accounts? This question has been playing on repeat in the run up to our London ABM Forum in June.
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Do you have what it takes to create a successful growth program?
Andrea Clatworthy, Global Head of ABM at Fujitsu and David Cotterill, UK Country Head and Marketing Director, Conduent discuss the best practices from their successful ABM programs.
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10 women inspiring inclusion on International Women's Day
It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.
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How professional services firms can leverage AI to win, grow, and retain their strategic clients
In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.
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5 reasons to supercharge with research-driven thought leadership
Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?
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The great expectations of Account-Based Marketing | Forbes
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
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Kyndryl: The born first ABM business
As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.
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Style and substance: the key to engaging content
A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.
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ABM and brand: Beyond the chasm
When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.
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How to interrogate a salesperson (cheat sheet)
I was recently asked this question: "I'm sitting down next week with a salesperson who's given me 30 minutes of their time. How do I make the most of this time? What questions should I be asking to tap into their account knowledge? What can I share in advance so they know what I'm after?"
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Customer satisfaction & loyalty
In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.
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How thought leadership can engineer genuine insight for client and advisory firm
On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.
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How to prove the value of ABM beyond short-term campaign metrics
An expert discussion looking at the challenges members encounter with proving the value of ABM and actionable insights for business intelligence.
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Kyndryl: The born first ABM business
As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.
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The power of verticals
Why vertical go-to-market strategies work and how to achieve vertical GTM success.
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The strategic powerhouse of partner ABM
Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.
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Managing stakeholders in thought leadership development
Thought leadership development is a balancing act. You need to harness the right stakeholders, at the right time, with the right insights.
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What generative AI will mean for your ABM strategy
Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.
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Unity is opportunity in partner ABM
In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.
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The Strategic Powerhouse of Partner ABM
Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.
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Using ABM for executive engagement: Five keys to C-suite success
Engaging the C-suite is often a top priority for ABM programs, but reaching the right executives from the right approach, at scale, is no simple task for even the most sophisticated programs.
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The 10 most influential black women in sales and marketing right now
October is Black History Month, so we want to ‘Salute our Sisters’ by recognizing and honoring the remarkable achievements of some of the most influential and inspiring black women in sales and marketing.