Growth insights, reports, and news for you

When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?

In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.

In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.

How are you thinking about generative AI for your top accounts? This question has been playing on repeat in the run up to our London ABM Forum in June.

Andrea Clatworthy, Global Head of ABM at Fujitsu and David Cotterill, UK Country Head and Marketing Director, Conduent discuss the best practices from their successful ABM programs.

It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.

In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.

Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?

For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.

As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.

A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.

When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.

I was recently asked this question: "I'm sitting down next week with a salesperson who's given me 30 minutes of their time. How do I make the most of this time? What questions should I be asking to tap into their account knowledge? What can I share in advance so they know what I'm after?"

In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.

On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.

An expert discussion looking at the challenges members encounter with proving the value of ABM and actionable insights for business intelligence.

As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.

Why vertical go-to-market strategies work and how to achieve vertical GTM success.

Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.

Thought leadership development is a balancing act. You need to harness the right stakeholders, at the right time, with the right insights.

Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.

In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.

Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.

Engaging the C-suite is often a top priority for ABM programs, but reaching the right executives from the right approach, at scale, is no simple task for even the most sophisticated programs.