Growth insights, reports, and news for you

The Fundamentals of ABM course helps B2B marketers understand when and how to use ABM, select the right accounts, and practice the seven steps involved in building an ABM plan.

Momentum ITSMA's Vincent Rousselet answers the question of how to refocus on brand-building after your attention has been averted for a while.

A recent conversation with Adobe sheds light on how their Executive Engagement and Account-Based Marketing programs complement each other.

As we head towards a new year and start to plan our thought leadership programs for 2021, we have been taking a temperature check of the subjects most under discussion by C-level executives.

Marlowe Fenne, senior ABM leader at FireEye, has thought a lot about the intersection between Account-Based Marketing and Executive Engagement.

A recent discussion with Jennifer Jackson, VP at Teradata, shed light on how they are leveraging the relationships built through ABM to be relevant to their customers’ C-suites.

Judging from the way Vodafone worked to identify the needs of their customers, the approach is not just happy talk, it’s strategic marketing.

In this C-Suite Marketing podcast, Lee Demby talks about the importance of considered insight, especially as we move everything online.

Now, brand building must be sensitive to the world’s desperate situation. B2B companies that are not in tune with the world’s afflictions are tuned out.

A conversation with Andrew McAfee on harnessing our digital future. Inflate the opinions of analysts and trim back reliance on the gut instincts of senior executives...

What does a virtual executive engagement strategy look like? Here are five tips for engaging from an individual basis, through small group activities to networks of peers.

Has buyer behavior changed due to the virus? Absolutely. Momentum ITSMA is on a mission to understand the impact on B2B buyer behavior for services and solutions.

Now that we’re past the immediate reaction stage of the current crisis, marketers are starting to look more strategically at priorities and investments for the coming months and into 2021...

You may know that one way of becoming one of your client's most trusted suppliers is through ABM, but what if you’re not ready for it or you've gone as far as you can with it?

From a Momentum ITSMA perspective, we see five strategic initiatives that B2B marketing leaders should be investing in this year.

The transition from one decade to the next always allows for a period of reflection. Here is a closer look at those clients who have been leading the charge over the last decade.

When did the enterprise buying cycle become so complex? Long gone are the days of taking the CFO out for dinner and the deal is done.

Thirty-six percent of B2B marketers tell us that marketing personalization is critical for their business, that number will double over the next two years...

You want to start a conversation and build a relationship with an executive based on the value you know you can offer, not just sell your product or solution.

A graduate of ITSMA’s Account-Based Marketing Certification program, Kathryn McGinney, Sr. Manager, Account-Based Marketing for Splunk Inc. explains the impact that participating in the program has had on her career.

There is still a gap between marketing’s view of the value it brings to the business and the perceived view of senior management of that value.

As we stand on the threshold of the New Year, here are some lessons from the seven categories of winners of ITSMA’s 2018 Marketing Excellence Awards.

To achieve a balance of solutions and services growth across countries, paying attention to cultural change and the personal touch is as important as leading-edge digital knowledge management.

As investments in digital transformation continue to mount, a handful of global solution providers have taken a lead in the minds of senior executive buyers.