Growth insights, reports, and news for you

Ann Boza-Lobo is not afraid of a challenge. The IBM veteran surprised even herself when she took on the role of VP of Demand Generation & Growth at Kyndryl.

Citrix's Janis Fratamico argues that a thorough re-think of engagement strategy is required if organisations want to build the relationships that can build and maintain sustainable growth...

The second edition of A Practitioner’s Guide to Account-Based Marketing, Accelerating Growth in Strategic Accounts, combines the best of theory and practical application for ABM.

Liz Harrison, partner for McKinsey in their marketing and sales practice, joined Alisha Lyndon to discuss how organizations can best enable sales teams for success in the new world of enterprise selling.

What does it take to build trust with the C-suite, and how do you turn that aspiration of trusted advisor into practical action?

Marketing's prowess with brand has been steadily expanding over the past decade and marketers are now more directly involved in driving revenue.

Is ABM finally growing up? Moving from uncertain adolescence to more mature adulthood? Rob Leavitt talks with Alisha Lyndon about the evolution of ABM.

Not all through-channel marketing campaigns are equal, and it can be all too easy to get things wrong. So what are the pitfalls to avoid?

Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, recently featured on our ABM Podcast. She outlined her recent experience in navigating challenges when she set up the global ABM program at one of the world’s leading fintech organisations. 

ABM leaders agreed at Momentum ITSMA's ABM Forum in June that these are the top four universal skills necessary for ABMers to be successful.

Through-channel marketing is a fast-changing area and an increasingly vital one for vendors to get right. So, what’s driving its growing importance?

Sales enablement has emerged as one of the hottest topics of 2021 and it isn’t hard to see why. That means it is more crucial than ever that your sales teams are equipped with the right tools and information to fully understand their buyers’ industry, challenges and goals.

With both buyer and seller teams working remotely in a virtual world, and with so many parts of the buying process now automated, the landscape of enterprise sales today is unrecognizable to that of a decade ago.

How marketing enablement can upskill your ABM team to power your growth agenda. There is a skills gap in marketing – a big one. And this is being felt particularly acutely in the enterprise space.

Is it necessary for solution providers to partner with industry analysts or publishers to do research-based thought leadership?

Today, as we look to support the next phase of innovation and expansion for our members and friends, we're thrilled to announce that we're joining Momentum, the growth consultancy.

In this ABM podcast, Katherine Lucas, Head of Platform Marketing at State Street, shared her journey of creating State Street AlphaSM, the game-changing proposition that created a new industry standard.

Customer trust is critical to the growth of key accounts but just as industries have changed faster than ever before since the pandemic began, so has the path for earning trust with key customers.

As a result of the disruption caused by the pandemic, we discovered that buyers want help more than ever and are turning to solutions providers for that help...

A conversation with marketing leaders highlights important lessons for us all as we look to the next phase of c-suite marketing.

Let’s face it, trophies rule. And even though the more 'experienced' B2B marketers among us are not from the 'everyone gets a trophy' generation, everyone LIKES a trophy.

Understanding the distinction between a buyer profile and a buyer persona is a good start and will provide a competitive advantage.

Mark Kurtz who leads partnerships between Microsoft and Adobe talks about how to build a partner program, some of the challenges involved along the way, and shared some key tips to get the best out of your partner ecosystem.

Six ways that data-savvy B2B marketers can use data to tie marketing activity to business results and influence business strategy.