And now this! ITSMA joins Momentum

ITSMA members, clients, and friends have been incredibly responsive, resilient, and creative through the disruptions of the last 18 months. And you’ve done amazing things that we’ve been privileged to support: Deepening customer relationships, crafting new ways of working, and advancing the role of marketing as a strategic growth driver.

As we have done for 27 years, the ITSMA team has worked overtime through this challenging phase to provide the most relevant research, consulting, training, and community connections to help marketers with your top priorities and toughest challenges.

Today, as we look to support the next phase of innovation and expansion for our members and friends, we’re thrilled to announce that we’re joining Momentum, the growth consultancy.

We’ve watched and supported Momentum’s development as a successful growth advisor to marketing and sales leaders over the past ten years, and are thrilled to add our research, membership activities, training programs, and advisory services to their 60+ consultants, analysts, and creatives.

The timing is certainly auspicious: B2B firms have invested heavily in driving growth through account-based strategies in recent years, and ABM principles have begun to affect how companies go-to-market more generally.

As noted in our recent ITSMA ABM Forum, the disruptions of the past year and a half have accelerated the shift. Since the pandemic hit, marketing and sales teams have dramatically expanded their efforts to work together and grow revenue and relationships with their most important accounts.

The reality today, however, is that most firms are still early in their account-based focus and development. Building and embedding a sustainable approach that truly drives strategic growth and innovation requires substantial change not simply within the marketing function but across the company. And quite often, this requires outside assistance.

By joining forces with Momentum, we’re now able to provide dramatically expanded capabilities to help our members and clients:

• Sharpen growth strategies with deep account, market, and competitive insight and analysis
• Strengthen thought leadership and differentiation with targeted research and content
• Win, grow, and retain key accounts with program design and implementation
• Build and sustain CxO relationships with executive engagement strategies and programs
• Train and develop team members on a range of marketing topics, including with our renowned ABM certification and mentoring program
• Accelerate marketing transformation initiatives with organizational and program design and development
• Enhance innovation and peer sharing through membership and community collaboration

Both firms have already helped a great many of the world’s leading B2B firms accelerate marketing’s growth and advancement. Together, we can do so much more!