Reinventing Revenue Growth With Account-Based Marketing | Forbes

  • 25 Oct 2021
Alisha Lyndon

Alisha Lyndon

As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.

We’ve gone from a place where sales reps and marketers have been hesitant to double down on a set of focused accounts to where most people targeting the enterprise have an account-based strategy. But as ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon, Founder & CEO of Momentum.

Read full article here

See more in:

Share this post:

Alisha Lyndon

Alisha Lyndon

More in