Five things you should know about your enterprise buyer
Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.
Buyer persona intelligence can equip you and sales with more objective and authoritative insights. By engaging a small group of customers and prospects in a qualitative research project, you can get under the skin of potential buyers and use those insights to shape your marketing and sales efforts. Robert Hollier, Partner at Momentum ITSMA, shares five things you should know about your enterprise buyer.
More in
-
Dell Technologies CTO Elliott Young on revolutionizing client engagement with generative AI
Learn how Dell Technologies is using generative AI to revolutionize client engagement, optimize sales processes, and create tailored, high-impact customer experiences.
-
The winning formula for market-beating growth
Seventeen consecutive quarters of growth is no small feat in today’s competitive tech landscape. How has Persistent Systems managed to stay ahead – outperforming the market, expanding its reach, and leading the way in innovation and client-centricity?
-
Shaping client-centric marketing in a digital world
Jim Jackson, former CMO of Hewlett Packard Enterprise, shares how bold, data-driven marketing revolutionized the company's digital transformation, fueling client-centric growth.