Axioms of account-based growth
Eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.
Account-based growth is a successful strategy because it brings together the mindset, skills, and resources of your marketing, sales, and delivery teams, as well as relevant business leaders, to focus on helping the customer achieve its business goals. It’s an “outside-in” approach to growth.
As account-based growth matures from being an emerging initiative to being embedded at scale and becomes “business as usual,” companies with mature programs will confront a new breed of challenges that will put your strategy, people, and processes to the ultimate test.
To address these, we work with Andrew Fitzgerald, Director of Account Based Marketing at Kyndryl, to identify eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.
More in
-
The great B2B marketing reset: Why your team’s skills will define your success and growth trajectory
We read about it and we hear it all the time in our conversations with our clients: B2B marketing is under pressure like never before.
-
How future-ready B2B marketing teams win: Insights from the front lines of enablement
As an L&D Director working with top global B2B marketing teams, Jo Connolly reveals why enablement is the new growth engine – and how you can close the skills gap. Discover key findings and join our webinars for actionable strategies.
-
KPMG: The blueprint for high-touch, high-impact ABM
In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.