Axioms of account-based growth
Eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.
Account-based growth is a successful strategy because it brings together the mindset, skills, and resources of your marketing, sales, and delivery teams, as well as relevant business leaders, to focus on helping the customer achieve its business goals. It’s an “outside-in” approach to growth.
As account-based growth matures from being an emerging initiative to being embedded at scale and becomes “business as usual,” companies with mature programs will confront a new breed of challenges that will put your strategy, people, and processes to the ultimate test.
To address these, we work with Andrew Fitzgerald, Director of Account Based Marketing at Kyndryl, to identify eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.
More in
-
Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
-
What sets ABM leaders apart from the rest?
We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.
-
Mastering engagement and scalability with Account-Based Marketing | Forbes
How do you scale ABM without compromising the bespoke client-centric approach that defines its success?