Google Cloud: Building the best gen AI-powered marketing team in the world
In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.
In this ABM podcast, Google Cloud's Katharyn White shares her vision for generative AI adoption and what it will take to win in a world where AI is rewriting the charter for marketing.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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AWS: Building the client-obsessed teams of tomorrow
Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.
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ABM as the catalyst for client-centricity
In this bonus podcast episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.