The Momentum
Client Buying Index
CBX identifies buying behavior trends and provides actionable advice to help marketers play a deeper role in winning new business, build stronger connections with clients, and achieve business goals. We survey hundreds of key decision makers from enterprise organizations across various sectors and territories to bring you rigorous, diversified data that will change how you approach your next growth opportunity.
For 2023
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370
business and IT leaders across North America, Europe and Asia-Pacific surveyed
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70%
of companies had revenues of more than $1bn
Client Buying Index
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It's time to Rethink ABM
In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors.
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A CBX guide: How to win over the cautious buyer
Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up.
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On-demand webcast: How to win over the cautious buyer
Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.
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What the latest client buying research means for partner marketing teams
Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.