On-demand webcast: How to win over the cautious buyer
Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.
Key highlights from Momentum ITSMA’s annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC. Watch now to gain an understanding on:
- The enterprise buying landscape: Key trends across buying cycles in 2023
- What’s working? Where are sales and marketing teams winning?
- Buyer friction: What are your clients facing?!
- Where are buying cycles heading, and what can marketing leaders do about it?
- How do you navigate buyer complexity?
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What’s holding back your content marketing function?
Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.
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What’s the key strength of your content marketing function?
Marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the first of three blogs, we look at what’s working well.
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Unlock your growth potential by taking our content maturity assessment
Today, we’re rolling out the Momentum ITSMA Content Maturity Assessment to help marketing leaders better understand their content functions.