On-demand webcast: How to win over the cautious buyer
Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.
Key highlights from Momentum ITSMA’s annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC. Watch now to gain an understanding on:
- The enterprise buying landscape: Key trends across buying cycles in 2023
- What’s working? Where are sales and marketing teams winning?
- Buyer friction: What are your clients facing?!
- Where are buying cycles heading, and what can marketing leaders do about it?
- How do you navigate buyer complexity?
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The role of thought leadership in the buying process
New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.
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Collaborative thought leadership improves client relationships
Thought leadership offers the opportunity for collaboration and mutual value creation with clients, yet many solution providers and advisory firms still find it challenging to involve their clients.
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What’s inside the Value of Thought Leadership 2025 report?
Early insights from our Value of Thought Leadership 2025 reveal what B2B buyers need from providers and how you can rise above the competition with insightful, client-centric strategies.