A CBX guide: How to win over the cautious buyer

  • 14 Nov 2023

Robert Hollier

The Momentum ITSMA Client Buying Index (CBX), a survey of 370 business and IT leaders across North America, Europe and Asia-Pacific, revealed that enterprise buyers are experiencing a “paradox of choice”. They’re overwhelmed with more information and choice than ever before, which is making purchase decisions harder and riskier.

This guide, written for marketing and sales leaders, reveals the top four factors that impact how cautious buyers respond to your engagement, and is designed to help you win, grow, and retain your most valuable relationships.

Access the report

Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up.