Growth insights, reports, and news for you

As the CMO at Workhuman, Richard Maclachlan has navigated the journey of securing a coveted seat at the executive table. I found out how in our recent episode of The Account-Based Marketing podcast. 

As the CMO at Workhuman, Richard Maclachlan has navigated the journey of securing a coveted seat at the executive table. I found out how in our recent episode of The Account-Based Marketing podcast. 

Research from Momentum ITSMA, a leading growth consultancy, reveals a connection between the maturity of thought leadership programs and superior business performance. 

Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.

Although we’ve made great strides in bridging the gap between sales and marketing, the need for unification has intensified in the last few years.

Although we’ve made great strides in bridging the gap between sales and marketing, the need for unification has intensified in the last few years.

Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.

At Rethink ABM – London, renowned performance psychologist Jamil Qureshi delivered an engaging keynote on the psychology of success. 

At Rethink ABM – London, renowned performance psychologist Jamil Qureshi delivered an engaging keynote on the psychology of success. 

Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.

In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.

Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.

There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.

In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.

The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024. 

In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors.

We invented ABM. Now, we’re reinventing client growth

Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report. This comprehensive study provides insights from over 400 global practitioners, highlighting how top performers in thought leadership are driving organizational success and setting the benchmarks for tomorrow.

B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.

With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.

Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, generative AI looks to be a game-changer.

In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.

We partnered with the company to redefine its research approach, setting a new standard for client engagement and driving sustainable growth in a competitive market.

In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.