Growth insights, reports, and news for you

In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.

In this showcase series, we’re celebrating our 2023 Marketing Excellence Awards finalists and winners. 

How are you thinking about generative AI for your top accounts? This question has been playing on repeat in the run up to our London ABM Forum in June.

We helped the company successfully redefine its ABM approach, setting a new standard for client engagement and driving sustainable growth in a competitive market. 

Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.

Today, Momentum ITSMA, the leading strategic growth consultancy, launches its 2024 Marketing Excellence Awards program.

Andrea Clatworthy, Global Head of ABM at Fujitsu and David Cotterill, UK Country Head and Marketing Director, Conduent discuss the best practices from their successful ABM programs.

It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.

In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.

Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?

We worked with the company to build a transformative ecosystem of strategic partners, positioning it as an industry leader and driving significant innovation and growth.

For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.

As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.

A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.

Based on interviews with leading experts and data from the 2023 State of Account-Based Marketing report from Momentum ITSMA and the ABM Leadership Alliance, we recommend five steps to improving your martech stack.

When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.

I was recently asked this question: "I'm sitting down next week with a salesperson who's given me 30 minutes of their time. How do I make the most of this time? What questions should I be asking to tap into their account knowledge? What can I share in advance so they know what I'm after?"

In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.

On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.

An expert discussion looking at the challenges members encounter with proving the value of ABM and actionable insights for business intelligence.

Leading account growth consultancy, Momentum ITSMA, today announced a consolidation of its service offerings to meet the evolving needs of clients in professional services.

In our latest Breaking the Bias podcast, Kimberly Fay Boucher, MIT Lecturer and Social Enterprise Activist, explores the power of self-belief, the impact of mentorship, and why an organization’s culture of inclusion must be instilled from the top down.

ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.