Establishing a partner ecosystem for global IT services company

Building momentum

A leading IT services company wanted to redefine its market position and drive significant business impact through a strategic initiative to develop a thriving partner ecosystem. Recognizing the power of collaboration to enhance service delivery and innovation, the company sought to establish strong alliances with technology leaders, fostering a culture of teamwork and shared accountability.

Our engagement

We worked with the company to launch a comprehensive strategy to build its partner ecosystem, focusing on joint innovation investments and co-marketing opportunities. This initiative aimed to position the company as a partner and employer of choice, enhancing its ability to serve joint customers effectively. Key elements included:

• Establishing strategic partnerships with industry leaders such as AWS, Google Cloud, and Microsoft to accelerate hybrid cloud adoption and develop new customer solutions.
• Implementing a marketing strategy that elevated the brand through thought leadership, co-marketing campaigns, and industry events.
• Driving significant growth in hyperscaler revenue, market reach, and awareness.

Key outcomes

The partner collaboration initiative led to remarkable business expansion and strengthened the company’s market relevance. The ecosystem approach drove an increase in customer engagement and trust, positioning the company as a leader in IT services.

• $500 million in hyperscaler revenue
• A 700% increase in public cloud certifications
• 41,000 cloud certifications across the company

The company’s leadership highlighted the transformative impact of the partner ecosystem, noting its role in driving innovation and enhancing customer experiences. The success of this initiative underscores the company’s commitment to building strategic partnerships and delivering exceptional value to its clients.