Back to basics: Five steps to optimizing martech for ABM
Based on interviews with leading experts and data from the 2023 State of Account-Based Marketing report from Momentum ITSMA and the ABM Leadership Alliance, we recommend five steps to improving your martech stack.
This report is ideal for practitioners who want to gain a better understanding of how their organization can optimize its tools and reduce inefficiencies. Inside, leading experts provide insight and impartial guidance on the major challenges organizations face when it comes to martech.
We recommend five steps to improve your martech stack:
1. Conduct an audit of your martech stack
2. Involve marketing operations in the rationalization process
3. Align your martech strategy with your ABM strategy
4. Focus on improving your data foundation
5. Capitalize on your vendor relationships
Click below to read the full report.
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