2024 Momentum ITSMA Marketing Excellence Awards open for submissions

2024 Momentum ITSMA Marketing Excellence Awards – call for entries: honoring the best in B2B Marketing

Today, Momentum ITSMA, the leading strategic growth consultancy, launches its 2024 Marketing Excellence Awards program.

The awards recognize forward-thinking sales and marketing teams and individuals for their best-in-class programs across ten categories. For 2024, in addition to our traditional awards, we’re introducing three new superlative categories – GTM Leader, ABM-er, and Client Growth Program of the Year.

“In an era of rapid technological advancement and shifting market dynamics, B2B marketers are embracing innovative strategies to navigate change and drive sustainable progress,” said Alisha Lyndon, CEO of Momentum ITSMA. “Our studies indicate a pervasive optimism and a substantial commitment to innovation. It’s inspiring to witness the adaptability and innovative mindset as marketers seize opportunities amidst uncertainty.”

For 27 years, the Momentum ITSMA Marketing Excellence Awards have recognized ambitious sales and marketing leaders who drive business success and gain greater market share. Last year’s winners included: PwC, Microsoft, Tata Consultancy Services, Autodesk, Fusion Connect, Dell Technologies, Salesforce, IBM, OneTrust, Ricoh North America, CRB Group, Fujitsu, Kyndryl, Google Cloud, ServiceNow, and Red Hat.

The deadline for submissions is May 17, 2024.

• Advancing Thought Leadership – Developing thought leadership initiatives that stand out in the mind of the target audience, strengthen reputation and engagement, and accelerate pipeline and revenue growth.
• Driving Partner Collaboration – Collaborating with eternal partners to identify, develop, and accelerate new strategies to drive transformational growth for clients.
• Enabling Sales – Ensuring ‘no daylight’ between marketing and sales, with innovative and flexible sales enablement approaches that focus on high-quality content, personalized insights and intelligence, and client-centered programs that drive revenue.
• Innovating Client Programs – Effectively leveraging marketing technology, tools, and analytics to improve efficiency and effectiveness of marketing programs and business results.
• Scaling ABM Programs – Tapping into an existing successful ABM approach and deploying it across a broader range of accounts, to co-innovate and create demand across the organization.
• Strengthening Executive Engagement – Integrating a strategic, multi-channel engagement program with content, events, and experiences that broaden and deepen executive-level relationships with priority clients and prospects and pave the way for growth.
• Utilizing Client Insights for Growth – Taking an objective, data-led approach, incorporating primary and secondary research, to create and deliver programs that drive customer or revenue growth.
• Client Growth Program of the Year – The winning entry will demonstrate collaboration among business leaders to develop a client-centric approach, across the organization, as a core go-to-market strategy that delivers market-beating growth.
• Account-Based Marketer of the Year – The winning nominee is someone who stepped up and marshalled resources to take advantage of a major opportunity or overcome a major obstacle. It could be a COE leader, a person assigned to a business unit, region, or team.
• GTM Leader of the Year – The winning nominee engenders collaboration among business leaders, drives strategic growth, is enabling the next generation of marketing practitioners, and has an unmatched impact on revenue, relationships, and reputation.

The 2024 Marketing Excellence Awards program is open to all companies that market and sell technology, telecom, professional services, and/or business services or solutions. Momentum ITSMA particularly encourages small and medium-sized businesses to apply. Momentum ITSMA awards two winners in each category:

• Diamond: Best in class for the industry • Gold: Standout results in marketing impact

In addition to the two winners in each traditional category, Momentum ITSMA will award two winners from small and medium-sized businesses. These awards will go to the strongest submissions from two companies with less than $500 million in annual revenue, regardless of category.

Momentum ITSMA will announce the winners at an awards ceremony in September.

Visit Momentum ITSMA’s website for detailed information, submission guidelines, and access to our online award submission portal.

About Momentum ITSMA

Momentum ITSMA is a leading account growth consultancy dedicated to helping ambitious firms achieve market-beating growth by winning, retaining, and expanding strategic accounts. Our solutions optimize go-to-market effectiveness, improve account performance, and enhance reputation. We pioneered Account-Based Marketing, and our ongoing innovation ensures our clients outperform their competitors.

Contact: Mike Boogaard mike.boogaard@momentumitsma.com +44 (0)203 858 0808 SOURCE Momentum ITSMA