Since 1998, Momentum ITSMA’s Marketing Excellence Awards (MEAs) has honored high-performing B2B marketing programs.
The MEAs celebrate ambitious sales and marketing leaders that drive business success and gain greater market share.
The annual awards program offers a platform for forward-thinking sales and marketing leaders to celebrate their achievements and impact across eight categories:
- Advancing Thought Leadership
- Building Best-in-Class Marketing Organizations
- Driving Strategic Growth
- Embedding an Account-Based Culture
- Enabling Sales
- Leveraging Customer Research
- Strengthening Executive Engagement
- Scaling ABM Programs
The winners are revealed at the Awards Ceremony held during Momentum ITSMA’s Marketing Vision conference, each fall.
Finalists announced for 2023 Marketing Excellence Awards
Momentum ITSMA announced the finalists for its 26th B2B Marketing Excellence Awards,
with the winners to be honored at this year’s Marketing Vision conference in Boston.
View our eight award categories for 2023
Advancing Thought Leadership
Developing thought leadership initiatives that stand out in the mind of the target audience, strengthen reputation and engagement, and accelerate pipeline and revenue growth.
Building Best-in-Class Marketing Organizations
Enabling the marketing organization to orchestrate activities that drive strategic growth, through the optimal use of technology, by focusing on developing skills and forging career paths, and by fostering an agile and collaborative environment.
Leveraging Customer Research
Taking an objective, data-led approach, incorporating primary and secondary research, to create and deliver programs that drives customer or revenue growth.
Driving Strategic Growth
Collaborating with business leadership to identify, develop, and accelerate new strategies to become a transformational business partner to clients.
Embedding an Account-Based Culture
Partnering with business leaders to establish a client-centric approach across the organization as a core go-to-market strategy that delivers market-beating growth.
Ensuring “no daylight” between marketing and sales, with innovative and flexible sales enablement approaches that focus on high-quality content, personalized insights and intelligence, and client-centered programs that drive revenue.
Scaling ABM Programs
Tapping into an existing successful ABM approach and deploying it across a broader range of accounts to co-innovate and create demand across the organization.
Strengthening Executive Engagement
Integrating a strategic, multichannel engagement program with content, events, and experiences that broaden and deepen executive-level relationships with priority clients and prospects and pave the way for growth.