Build account-based strategy

Shift go-to-market to account focus and create a strategic client culture

Ideal for:

Account-based strategies continue to command attention from senior leaders. Our most recent Global Account-Based Marketing benchmark survey indicated that ABM has remained the number one marketing priority for the third year in a row. 

The data has three clear messages: ABM is here to stay; ABM continues to evolve; and not all ABM programs are created equal in terms of the success they deliver.

  • 30%

    of marketing budget dedicated to ABM

  • 66%

    plan to increase investment in ABM over the next 12 months

Five steps to putting clients first

  • 1
    Diagnostic

    Assess growth strategy, existing account base, and client growth capabilities.

     

  • 2
    Strategy

    Develop roadmap and account-based strategy to drive sustained growth.

  • 3
    Enablement

    Equip sales, marketing and partner teams with dedicated learning program.

  • 4
    Execution

    Implement strategy and roll out key initiatives with direct teams and strategic partners.

  • 5
    Value realization

    Measure success through improvements in relationships, reputation, and revenue.

Go all-in in accounts

Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

Client marketing framework
  • Statestreet grey

    This is truly outstanding work by Momentum.

    Hannah Grove

    Chief Marketing Officer, State Street

  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

  • Bain grey

    It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers

    Barka Pai

    Account and Industry Marketing, Bain & Company

  • Statestreet grey

    Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum. 

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Colt grey

    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

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