Build account-based strategy

Shift to an account-focused model by better understanding accounts and attuning sales and marketing to the needs of your clients.

Ideal for:

Account-based strategies continue to command attention from senior leaders. Our most recent Global Account-Based Marketing benchmark survey indicated that ABM has remained the number one marketing priority for the third year in a row.

The data has three clear messages: ABM is here to stay; ABM continues to evolve; and not all ABM programs are created equal in terms of the success they deliver.

30%
of marketing budget dedicated to ABM
66%
plan to increase investment in ABM over the next 12 months

Five steps to putting clients first

1

Diagnostic

Assess growth strategy, existing account base, and client growth capabilities.
2

Strategy

Develop roadmap and account-based strategy to drive sustained growth.
3

Enablement

Equip sales, marketing and partner teams with dedicated learning program.
4

Execution

Implement strategy and roll out key initiatives with direct teams and strategic partners.
5

Value realization

Measure success through improvements in relationships, reputation, and revenue.

Go all-in in accounts

Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

This is truly outstanding work by Momentum.

Hannah Grove, Chief Marketing Officer, State Street
This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

VMware marketing team
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay, Vice President of Marketing, CoreHR
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Danny Nail, Global Centre of Excellence Lead, Salesforce

Events Account-Based Marketing

Highlights from Rethink ABM – London

Over 100 senior marketers came together at the event of the year to challenge the status quo, unlearn to outperform, and redefine the future of ABM.
Perspective Grow key accounts

What's the biggest mistake you can make with your marketing program?

There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.
Podcast Strengthen reputation

Workhuman: Earning a seat at the executive table

In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.