Build account-based strategy

Shift go-to-market to account focus and create a strategic client culture

Ideal for:

Account-based strategies continue to command attention from senior leaders. Our most recent Global Account-Based Marketing benchmark survey indicated that ABM has remained the number one marketing priority for the third year in a row. 

The data has three clear messages: ABM is here to stay; ABM continues to evolve; and not all ABM programs are created equal in terms of the success they deliver.

  • 30%

    of marketing budget dedicated to ABM

  • 66%

    plan to increase investment in ABM over the next 12 months

Five steps to putting clients first

  • 1
    Diagnostic

    Assess growth strategy, existing account base, and client growth capabilities.

     

  • 2
    Strategy

    Develop roadmap and account-based strategy to drive sustained growth.

  • 3
    Enablement

    Equip sales, marketing and partner teams with dedicated learning program.

  • 4
    Execution

    Implement strategy and roll out key initiatives with direct teams and strategic partners.

  • 5
    Value realization

    Measure success through improvements in relationships, reputation, and revenue.

Go all-in in accounts

Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

Client marketing framework
  • Statestreet grey

    We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Colt grey

    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

  • Accenture grey

    Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture 

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

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