Build account-based strategy

We'll help you to shift to an account-focused model by better understanding accounts and attuning sales and marketing to serve the needs of your clients. Simplify collaboration, streamline internal communications, and use our data-driven frameworks to keep your entire team focused on driving client-centric growth. 

Five steps to putting clients first

  • 1

    Assess growth strategy, existing account base, and client growth capabilities.


  • 2

    Develop roadmap and account-based strategy to drive sustained growth.

  • 3

    Equip sales, marketing and partner teams with dedicated learning program.

  • 4

    Implement strategy and roll out key initiatives with direct teams and strategic partners.

  • 5
    Value realization

    Measure success through improvements in relationships, reputation, and revenue.

Energize your client relationships

Our Client Growth Framework helps to orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

Client marketing framework
  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay, Vice President of Marketing, CoreHR

  • Statestreet grey

    Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum. 

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 
    State Street 

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland, Head of Group Enterprise Marketing, Vodafone

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes
    Director of Marketing, Strategic Accounts, Microsoft 

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith, Managing Director of Strategic Marketing, State Street


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