Drive client-centricity

Aligning go-to-market teams on strategies that increase client proximity

Ideal for:

Account-based strategies are increasingly critical for success in today’s market. Our latest CBX data reveals that 49% of clients now find it more difficult to make investment decisions, up from 45% in 2022. Clients are demanding differentiated insights, greater senior attention, and support in building the case for change.

As clients rationalize their service providers, the average number of 'trusted providers' has decreased, emphasizing the importance of strong, trust-based relationships fostered through client-centric approaches.

Furthermore, the race for client preference is intensifying. Nearly 75% of clients identify their preferred provider before the shortlist stage, yet they are evaluating more potential providers. This illustrates the critical role of proactive, client-led growth strategies in securing revenue and cultivating long-term partnerships.

49%
of clients now find it more difficult to make investment decisions
75%
of clients identify their preferred provider before the shorytlist stage

Go all-in in accounts

Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware
In my experience, Momentum ITSMA training and certification is the best training there is.

Andrea Clatworthy
Director, Head of Europe Marketing Transformation, Fujitsu
My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.
Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

Paul Wooding
Regional VP, Cloudera
This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street

Perspective Thought leadership

Transforming thought leadership into a client growth lever | Forbes

Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.
Perspective Generative AI

Lessons learned from Momentum ITSMA's journey with AI

Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.
Podcast Account-Based Marketing

EY: Scaling ABM for global impact

How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.