Build account-based strategy
Shift go-to-market to account focus and create a strategic client culture
Ideal for:
Account-based strategies continue to command attention from senior leaders. Our most recent Global Account-Based Marketing benchmark survey indicated that ABM has remained the number one marketing priority for the third year in a row.
The data has three clear messages: ABM is here to stay; ABM continues to evolve; and not all ABM programs are created equal in terms of the success they deliver.
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of marketing budget dedicated to ABM
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plan to increase investment in ABM over the next 12 months
Five steps to putting clients first
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1Diagnostic
Assess growth strategy, existing account base, and client growth capabilities.
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2Strategy
Develop roadmap and account-based strategy to drive sustained growth.
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3Enablement
Equip sales, marketing and partner teams with dedicated learning program.
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4Execution
Implement strategy and roll out key initiatives with direct teams and strategic partners.
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5Value realization
Measure success through improvements in relationships, reputation, and revenue.
Go all-in in accounts
Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.
![Client marketing framework](https://momentumitsma.com/uploads/Solutions/Build/Client-Marketing-Framework-2024.png)
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Three ways to reap the benefits of ABM in Professional Services
In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.
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Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth
Momentum ITSMA announces appointment of Chief Consulting Officer Meta Karagianni, following on from a standout year of double-digit growth from its own strategic clients.
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Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.