Build account-based strategy

Shift to an account-focused model by better understanding accounts and attuning sales and marketing to the needs of your clients. 

Account-based strategies continue to command attention from senior leaders. Our most recent Global Account-Based Marketing benchmark survey indicated that ABM has remained the number one marketing priority for the third year in a row. 

The data has three clear messages: ABM is here to stay; ABM continues to evolve; and not all ABM programs are created equal in terms of the success they deliver.

  • 30%

    of marketing budget dedicated to ABM

  • 66%

    plan to increase investment in ABM over the next 12 months

Five steps to putting clients first

  • 1

    Assess growth strategy, existing account base, and client growth capabilities.


  • 2

    Develop roadmap and account-based strategy to drive sustained growth.

  • 3

    Equip sales, marketing and partner teams with dedicated learning program.

  • 4

    Implement strategy and roll out key initiatives with direct teams and strategic partners.

  • 5
    Value realization

    Measure success through improvements in relationships, reputation, and revenue.

Go all-in in accounts

Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

Client marketing framework
  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe
    CEO, MHR

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr
    Head of Marketing, Centrica

  • Statestreet grey

    This is truly outstanding work by Momentum.

    Hannah Grove, Chief Marketing Officer, State Street

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes
    Director of Marketing, Strategic Accounts, Microsoft 

  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

    Ada Guan
    Chief Executive Officer, Rich Data Co 


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