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The power of a client-centric go-to-market strategy

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Want to know how to scale your account-based approach to improve your win rates and build trust with top clients without blowing the budget or sacrificing your program’s integrity?

The power of a client-centric go-to-market strategy

Hear how Amazon Web Services (AWS) overcame some of the major challenges of Account-Based Marketing (ABM), including developing customized assets at scale, tracking and measuring results, and “doing more with less”— i.e. optimizing resources and seeing a return on investment without increasing expenditure.

In this webinar, Eric Martin, former ABM-er at AWS, will share how his team established a framework for an insight-led go-to-market. Because, when buyers research twice as many solution providers as they did five years ago and nearly three-quarters of decision-makers identify their winning provider before they’ve even compiled a shortlist, competition is hotter than ever. 

To win and retain clients, marketers must equip teams to succeed, focus on client outcomes, and smooth the path to purchase.

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    This is truly outstanding work by Momentum.

    Hannah Grove

    Chief Marketing Officer, State Street

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

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    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail

    Global Centre of Excellence Lead, Salesforce 

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware