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The power of a client-centric go-to-market strategy

Want to know how to scale your account-based approach to improve your win rates and build trust with top clients without blowing the budget or sacrificing your program’s integrity?

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The power of a client-centric go-to-market strategy

Hear how Amazon Web Services (AWS) overcame some of the major challenges of Account-Based Marketing (ABM), including developing customized assets at scale, tracking and measuring results, and “doing more with less”— i.e. optimizing resources and seeing a return on investment without increasing expenditure.

In this webinar, Eric Martin, former ABM-er at AWS, will share how his team established a framework for an insight-led go-to-market. Because, when buyers research twice as many solution providers as they did five years ago and nearly three-quarters of decision-makers identify their winning provider before they’ve even compiled a shortlist, competition is hotter than ever. 

To win and retain clients, marketers must equip teams to succeed, focus on client outcomes, and smooth the path to purchase.

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    Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

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  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

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    We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

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    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

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  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

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