Momentum ITSMA Global State of Account-Based Marketing study
Our global benchmark study, conducted in partnership with the ABM Leadership Alliance (ABMLA), offers detailed insights into emerging ABM trends, market conditions, tactics, and tools. By assessing program adoption and benchmarking the performance of over 300 organizations, our findings empower organizations to elevate their Account-Based Marketing strategies.
Rethinking ABM: Outperforming the Market in the World of AI
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#1
B2B marketing priority in 2023 (third year in a row)
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30%
of the 2023 marketing budget dedicated to ABM
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66%
plan to increase ABM spending in 2024
Global State of Account-Based Marketing study
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Rethinking ABM: Outperforming the Market in the World of AI
Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
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Momentum ITSMA's annual ABM Benchmarking study shows no signs of slow down for Account-Based Marketing
Now in its 6th year, in partnership with the ABM Leadership Alliance, this qualitative and quantitative research is based on input from 279 ABM heads and practitioners from across the world.
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Elevating ABM: Building blocks for long-term growth
The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.