Momentum ITSMA Global State of Account-Based Marketing study

The annual benchmark study conducted in partnership with the ABM Leadership Alliance (ABMLA) offers detailed insights into emerging ABM trends, market conditions, tactics, and tools. By assessing program adoption and benchmarking the performance of over 300 marketing leaders, our findings empower organizations to elevate their ABM efforts.

Rethinking ABM: Outperforming the Market in the World of AI

  • #1

    B2B marketing priority in 2023 (third year in a row) 

  • 30%

    of the 2023 marketing budget dedicated to ABM

  • 66%

    Plan to increase ABM spending in 2024