Think bigger with ABM: Driving strategic growth for the future

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), with insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

Going all in on accounts: The new customer-first model

Thursday, November 7, 2024 @ 9:00am PT

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), which is based on data and insights from more than 300 senior marketing leaders across the globe.

We compare organizations leading the way in ABM to identify what they’re doing differently, approaches to accelerate top- and bottom-line growth, and how to create a win-win for you and your clients. Plus, a dive into how organizations are leveraging tools like generative AI.

Featuring:

Robert Hollier, Partner at Momentum ITSMA
Jodi Lebow, VP Global Demand Center, Hexagon
David Cotterill, UK & Ireland Country Head and Marketing Director (Europe), Conduent

Register now for insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

Tickets are no longer available

Market insights and research Growth

What’s holding back your content marketing function?

Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.
Market insights and research Growth

What’s the key strength of your content marketing function?

Marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the first of three blogs, we look at what’s working well.
Market insights and research Growth

Unlock your growth potential by taking our content maturity test

Today, we’re rolling out the Momentum ITSMA Content Maturity Test to help marketing leaders better understand their content functions.

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Keith Pranghofer
Director of Marketing, ISV Partnerships, Microsoft
We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
This book should be required reading for all sales and marketing leaders in the enterprise.

Jason Finbow
Sales Director, ServiceNow
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR
The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Danny Nail
Global Centre of Excellence Lead, Salesforce

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.

Think bigger with ABM: Driving strategic growth for the future

Going all in on accounts: The new customer-first model

What’s holding back your content marketing function?

What’s the key strength of your content marketing function?

Unlock your growth potential by taking our content maturity test

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

This book should be required reading for all sales and marketing leaders in the enterprise.

The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Momentum Pulse