Think bigger with ABM: Driving strategic growth for the future

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), with insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

Going all in on accounts: The new customer-first model

Thursday, November 7, 2024 @ 9:00am PT

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), which is based on data and insights from more than 300 senior marketing leaders across the globe.

We compare organizations leading the way in ABM to identify what they’re doing differently, approaches to accelerate top- and bottom-line growth, and how to create a win-win for you and your clients. Plus, a dive into how organizations are leveraging tools like generative AI.

Featuring:

Robert Hollier, Partner at Momentum ITSMA
Jodi Lebow, VP Global Demand Center, Hexagon
David Cotterill, UK & Ireland Country Head and Marketing Director (Europe), Conduent

Register now for insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

Tickets are no longer available

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There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street
In my experience, Momentum ITSMA training and certification is the best training there is.

Andrea Clatworthy
Director, Head of Europe Marketing Transformation, Fujitsu
With Momentum’s pedigree in account-based marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Chief Marketing Officer
Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Sam Hoyland
Head of Group Enterprise Marketing, Vodafone
Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Anton Roe
CEO, MHR

Momentum Pulse

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Think bigger with ABM: Driving strategic growth for the future

Going all in on accounts: The new customer-first model

Mastering ABM account selection in financial services

From chaos to clarity: Building a scalable client-led content strategy

ABM as the catalyst for client-centricity

There is no way that any other partner would be able to do this type of work.

In my experience, Momentum ITSMA training and certification is the best training there is.

With Momentum’s pedigree in account-based marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Momentum Pulse