Going all in on accounts: The new customer-first model

Event details
Date
November 7, 2024 at 5:00 pm GMT
Location
Online

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), with insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

Going all in on accounts: The new customer-first model

Thursday, November 7, 2024 @ 9:00am PT

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), which is based on data and insights from more than 300 senior marketing leaders across the globe.

We compare organizations leading the way in ABM to identify what they’re doing differently, approaches to accelerate top- and bottom-line growth, and how to create a win-win for you and your clients. Plus, a dive into how organizations are leveraging tools like generative AI.

Featuring:

  • Robert Hollier, Partner at Momentum ITSMA
  • Jodi Lebow, VP Global Demand Center, Hexagon
  • David Cotterill, UK & Ireland Country Head and Marketing Director (Europe), Conduent

Register now for insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

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  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe

    CEO, MHR

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

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