Think bigger with ABM: Driving strategic growth for the future

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), with insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

Going all in on accounts: The new customer-first model

Thursday, November 7, 2024 @ 9:00am PT

This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), which is based on data and insights from more than 300 senior marketing leaders across the globe.

We compare organizations leading the way in ABM to identify what they’re doing differently, approaches to accelerate top- and bottom-line growth, and how to create a win-win for you and your clients. Plus, a dive into how organizations are leveraging tools like generative AI.

Featuring:

Robert Hollier, Partner at Momentum ITSMA
Jodi Lebow, VP Global Demand Center, Hexagon
David Cotterill, UK & Ireland Country Head and Marketing Director (Europe), Conduent

Register now for insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.

Tickets are no longer available

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Think bigger with ABM: Driving strategic growth for the future

Going all in on accounts: The new customer-first model

The five different types of research

Measuring the impact of brand studies

Spotlight Series: The role of client listening in the growth playbook

This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

This book should be required reading for all sales and marketing leaders in the enterprise.

That speed and agility and creativity in being able to get up and running really helped.

Momentum Pulse