Growth insights, reports, and news for you

Although we’ve made great strides in bridging the gap between sales and marketing, the need for unification has intensified in the last few years.

Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.

Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report. This comprehensive study provides insights from over 400 global practitioners, highlighting how top performers in thought leadership are driving organizational success and setting the benchmarks for tomorrow.

With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.

Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up.

Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.

"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers

Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.

The latest Client Buying Index research shows buyers are sceptical and treading carefully. What does that mean for marketers?

Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?

Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.

Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.

Now in its 6th year, in partnership with the ABM Leadership Alliance, this qualitative and quantitative research is based on input from 279 ABM heads and practitioners from across the world.

Now in its sixth year, our global ABM benchmarking study looks at trends to see what’s working and what’s not. In conjunction with the ABM Leadership Alliance, this is the largest survey of its kind and, with more organizations investing in ABM than ever, we can really use this research to shape what’s coming next.

Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.

The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.

The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?

Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...

Rob Leavitt and Adam Bennington deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.

Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.

'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.

In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.

Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.

At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.