Give buyers the right marketing content at the right time
Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...
Momentum ITSMA CBX® Research shows that executives are consuming more content than ever. When it comes to helping customers buy, though, you cannot throw spaghetti at the wall and see what sticks. It’s too messy. Instead, marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle. Take a look before you plan your next marketing campaign.
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