Give buyers the right marketing content at the right time
Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...
Momentum ITSMA CBX® Research shows that executives are consuming more content than ever. When it comes to helping customers buy, though, you cannot throw spaghetti at the wall and see what sticks. It’s too messy. Instead, marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle. Take a look before you plan your next marketing campaign.
More in
-
Transforming client reputation for global engineering firm
We partnered with the firm to transform its client experience program, setting a new standard for client satisfaction and retention.
-
Client-centric transformation in marketing: A rapid evolution at a global enterprise
We partnered with the company to transform its marketing division, driving deeper client engagement and positioning it as a leader in customer-focused innovation.
-
How to build a transformative client listening program
Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.