Give buyers the right marketing content at the right time
Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...
Momentum ITSMA CBX® Research shows that executives are consuming more content than ever. When it comes to helping customers buy, though, you cannot throw spaghetti at the wall and see what sticks. It’s too messy. Instead, marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle. Take a look before you plan your next marketing campaign.
More in
-
What’s holding back your content marketing function?
Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.
-
What’s the key strength of your content marketing function?
Marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the first of three blogs, we look at what’s working well.
-
Unlock your growth potential by taking our content maturity assessment
Today, we’re rolling out the Momentum ITSMA Content Maturity Assessment to help marketing leaders better understand their content functions.