How marketing can drive sustained growth in an economic downturn
Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.
The global economy is entering choppy waters, and a downturn is looming. How should marketers adjust their sails? In this document, we use data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successful navigation.
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What’s holding back your content marketing function?
Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.
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What’s the key strength of your content marketing function?
Marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the first of three blogs, we look at what’s working well.
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Unlock your growth potential by taking our content maturity test
Today, we’re rolling out the Momentum ITSMA Content Maturity Test to help marketing leaders better understand their content functions.