How marketing can drive sustained growth in an economic downturn
Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.
The global economy is entering choppy waters, and a downturn is looming. How should marketers adjust their sails? In this document, we use data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successful navigation.
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The client-centric roadmap for CMOs
Under pressure to deliver scalable and profitable growth, CMOs today can play a critical role in leading their organization’s response to new client demands and market dynamics.
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Collaborative thought leadership improves client relationships
Thought leadership offers the opportunity for collaboration and mutual value creation with clients, yet many solution providers and advisory firms still find it challenging to involve their clients.
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What’s inside the Value of Thought Leadership 2025 report?
Early insights from our Value of Thought Leadership 2025 reveal what B2B buyers need from providers and how you can rise above the competition with insightful, client-centric strategies.