How marketing can drive sustained growth in an economic downturn
Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.
The global economy is entering choppy waters, and a downturn is looming. How should marketers adjust their sails? In this document, we use data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successful navigation.
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Transforming client reputation for global engineering firm
We partnered with the firm to transform its client experience program, setting a new standard for client satisfaction and retention.
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Client-centric transformation in marketing: A rapid evolution at a global enterprise
We partnered with the company to transform its marketing division, driving deeper client engagement and positioning it as a leader in customer-focused innovation.
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How to build a transformative client listening program
Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.