How marketing can drive sustained growth in an economic downturn
Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.
The global economy is entering choppy waters, and a downturn is looming. How should marketers adjust their sails? In this document, we use data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successful navigation.
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The five different types of research
There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is.
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Measuring the impact of brand studies
In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.
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Spotlight Series: The role of client listening in the growth playbook
In the second episode of our Spotlight Series, Sarah DeFreitas, Executive Director, Research, shares how to harness the power of account intelligence to drive deeper engagement and deliver value at every stage of the customer journey.