Become a member of our ABM Council

Since 2003, Momentum’s Account-Based Marketing (ABM) Council has been shaping the future of ABM and is central to developing key modes that evolve the practice. The council consists of global leaders from organizations with the most advanced ABM practices and strategies.

The council focuses on peer-led discussions to address critical challenges and emerging opportunities in ABM, such as harnessing generative AI, scaling ABM, and embedding ABM as a strategic driver of client-led growth.

Council members are senior-level marketers, responsible for their organization’s ABM strategy, who are passionate about embedding and expanding ABM initiatives. The council thrives on open dialogue and sharing insights. 

Members meet quarterly to discuss trends, findings from our Global ABM Benchmark Report (ABX) and Client Buying Index (CBX) research, solutions to program challenges, and strategic growth opportunities. 

Leading the future of ABM

  • Advancing best practices

    The council serves as a vital platform for advancing ABM practices through collaboration, providing members with a space to share and gain actionable insights. Topics of discussion range from ABM’s role as a strategic partner to the implications of generative AI.

  • Quarterly meetings

    The council meets quarterly to engage in conversations about trends, challenges, and strategic opportunities in ABM. These discussions allow members to exchange insights and learn from one another, enhancing their collective knowledge and impact on their organizations.

2024/2025 
ABM Council meeting dates

  • Virtual council meeting

    November 20, 2024

  • Virtual council meeting

    March 5, 2025

  • Virtual council meeting

    June 11, 2025

  • Virtual council meeting

    September 24, 2025

  • Virtual council meeting

    December 3, 2025

ABM Council members

Participation is exclusive to Global, Regional/Business Unit, or ABM Center of Excellence/Program Management Office Heads.

For more information or to inquire about joining, contact Luisa Jones

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