Shaping the future of Account-Based Marketing

Since 2003, Momentum’s Account-Based Marketing (ABM) Council has been shaping the future of ABM and is central to developing key models that evolve the practice. The council consists of global leaders from organizations with the most advanced ABM practices and strategies.

The council focuses on peer-led discussions to address critical challenges and emerging opportunities in ABM, such as harnessing generative AI, scaling ABM, and embedding ABM as a strategic driver of client-led growth.

Council members are senior-level marketers, responsible for their organization’s ABM strategy, who are passionate about embedding and expanding ABM initiatives. The council thrives on open dialogue and sharing insights. 

Members meet quarterly to discuss trends, findings from our Global ABM Benchmark Report (ABX) and Client Buying Index (CBX) research, solutions to program challenges, and strategic growth opportunities. 

The Global Account-Based Marketing (ABM) Council 

  • Advancing best practices

    Since the inception of Account-Based Marketing, our council has had a vital role in advancing ABM practices, informing our world-leading ABM Certification, and shaping best practice models. The global council provides a platform to share actionable insights and innovation on topics including the marketing ecosystem, key account growth, and the implications of generative AI.

  • Shaping the future

    The council meets regularly to engage in conversations about trends, challenges, and strategic opportunities for the practice of ABM. These discussions allow members to exchange insights and learn from one another, enhancing their collective knowledge and impact on their organizations.

2024/2025 
ABM Council meeting dates

  • Virtual council meeting

    November 20, 2024

  • Virtual council meeting

    March 5, 2025

  • Virtual council meeting

    June 11, 2025

  • Virtual council meeting

    September 24, 2025

  • Virtual council meeting

    December 3, 2025

ABM Council members

Participation is exclusive to Global, Regional/Business Unit, or ABM Center of Excellence/Program Management Office Heads.

For more information or to inquire about joining, contact Luisa Jones

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe

    CEO, MHR

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • Salesforce grey

    Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail

    Global Head of ABM, Salesforce 

  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

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