Shaping the future of Account-Based Marketing

Since 2003, Momentum’s Account-Based Marketing (ABM) Council has been shaping the future of ABM and is central to developing key models that evolve the practice. The council consists of global leaders from organizations with the most advanced ABM practices and strategies.

The council focuses on peer-led discussions to address critical challenges and emerging opportunities in ABM, such as harnessing generative AI, scaling ABM, and embedding ABM as a strategic driver of client-led growth.

Council members are senior-level marketers, responsible for their organization’s ABM strategy, who are passionate about embedding and expanding ABM initiatives. The council thrives on open dialogue and sharing insights. 

Members meet quarterly to discuss trends, findings from our Global ABM Benchmark Report (ABX) and Client Buying Index (CBX) research, solutions to program challenges, and strategic growth opportunities. 

The Global Account-Based Marketing (ABM) Council 

  • Advancing best practices

    Since the inception of Account-Based Marketing, our council has had a vital role in advancing ABM practices, informing our world-leading ABM Certification, and shaping best practice models. The global council provides a platform to share actionable insights and innovation on topics including the marketing ecosystem, key account growth, and the implications of generative AI.

  • Shaping the future

    The council meets regularly to engage in conversations about trends, challenges, and strategic opportunities for the practice of ABM. These discussions allow members to exchange insights and learn from one another, enhancing their collective knowledge and impact on their organizations.

2024/2025 
ABM Council meeting dates

  • Virtual council meeting

    November 20, 2024

  • Virtual council meeting

    March 5, 2025

  • Virtual council meeting

    June 11, 2025

  • Virtual council meeting

    September 24, 2025

  • Virtual council meeting

    December 3, 2025

ABM Council members

Participation is exclusive to Global, Regional/Business Unit, or ABM Center of Excellence/Program Management Office Heads.

For more information or to inquire about joining, contact Luisa Jones

  • Bain grey

    It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

    Barka Pai

    Account and Industry Marketing, Bain & Company

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Arup grey

    Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

    Vicky Jones

    Associate Client Teams Leader, ARUP

  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

     

  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

    Kim Blair

    Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce

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