Become a member of our ABM Council

Since 2003, Momentum’s Account-Based Marketing (ABM) Council has been shaping the future of ABM and is central to developing key modes that evolve the practice. The council consists of global leaders from organizations with the most advanced ABM practices and strategies.

The council focuses on peer-led discussions to address critical challenges and emerging opportunities in ABM, such as harnessing generative AI, scaling ABM, and embedding ABM as a strategic driver of client-led growth.

Council members are senior-level marketers, responsible for their organization’s ABM strategy, who are passionate about embedding and expanding ABM initiatives. The council thrives on open dialogue and sharing insights. 

Members meet quarterly to discuss trends, findings from our Global ABM Benchmark Report (ABX) and Client Buying Index (CBX) research, solutions to program challenges, and strategic growth opportunities. 

Leading the future of ABM

  • Advancing best practices

    The council serves as a vital platform for advancing ABM practices through collaboration, providing members with a space to share and gain actionable insights. Topics of discussion range from ABM’s role as a strategic partner to the implications of generative AI.

  • Quarterly meetings

    The council meets quarterly to engage in conversations about trends, challenges, and strategic opportunities in ABM. These discussions allow members to exchange insights and learn from one another, enhancing their collective knowledge and impact on their organizations.

2024/2025 
ABM Council meeting dates

  • Virtual council meeting

    November 20, 2024

  • Virtual council meeting

    March 5, 2025

  • Virtual council meeting

    June 11, 2025

  • Virtual council meeting

    September 24, 2025

  • Virtual council meeting

    December 3, 2025

ABM Council members

Participation is exclusive to Global, Regional/Business Unit, or ABM Center of Excellence/Program Management Office Heads.

For more information or to inquire about joining, contact Luisa Jones

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Oracle grey

    We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

  • Colt grey

    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • Arup grey

    Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

    Vicky Jones

    Associate Client Teams Leader, ARUP

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