The Value of B2B Thought Leadership Survey 2023: Be a voice, not an echo – how surveys hold sway with the C-suite
Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?
Insights, actions, and help are the key ingredients to valuable thought leadership. It influences buyer confidence, decision-making, and trust. As business leaders strive to understand their customers better, determine effective strategies, and seek guidance in implementing solutions, supply and demand for high-quality thought leadership is on the increase.
Over half of the executives we surveyed said it’s critical when assessing potential advisors. How can you position yourself as a trusted advisor in this ever-changing and highly competitive landscape?
More in
-
What’s holding back your content marketing function?
Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.
-
What’s the key strength of your content marketing function?
Marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the first of three blogs, we look at what’s working well.
-
Unlock your growth potential by taking our content maturity assessment
Today, we’re rolling out the Momentum ITSMA Content Maturity Assessment to help marketing leaders better understand their content functions.