The Value of B2B Thought Leadership Survey 2023: Be a voice, not an echo – how surveys hold sway with the C-suite
Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?
Insights, actions, and help are the key ingredients to valuable thought leadership. It influences buyer confidence, decision-making, and trust. As business leaders strive to understand their customers better, determine effective strategies, and seek guidance in implementing solutions, supply and demand for high-quality thought leadership is on the increase.
Over half of the executives we surveyed said it’s critical when assessing potential advisors. How can you position yourself as a trusted advisor in this ever-changing and highly competitive landscape?
More in
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The role of thought leadership in the buying process
New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.
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Collaborative thought leadership improves client relationships
Thought leadership offers the opportunity for collaboration and mutual value creation with clients, yet many solution providers and advisory firms still find it challenging to involve their clients.
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What’s inside the Value of Thought Leadership 2025 report?
Early insights from our Value of Thought Leadership 2025 reveal what B2B buyers need from providers and how you can rise above the competition with insightful, client-centric strategies.