Prospering in an Age of Volatility: 10 Key Recommendations for your ABM Program in 2023
In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.
As we move into 2023, volatility continues to characterize all our lives. The same applies to your most important accounts and thus to your ABM program – so what can you do to optimize that program in 2023?
The disruption of the COVID-19 pandemic has been followed by waves of turbulence – shifting geo-political allegiances, macro-economic challenges such as inflation and supply chain restrictions, and even changes in our working habits and styles.
In our new whitepaper, Prospering in an Age of Volatility, we draw on the latest findings of Momentum ITSMA’s CBX® Research Study to examine how these shifts are impacting your most important accounts. By regularly polling 450 global decision-makers, CBX equips you with insights into how you most effectively engage with the accounts in your ABM program.
Based on that data, we offer 10 recommendations to help you respond effectively to a new set of challenges and continue to strengthen relationships with your most important accounts.
This whitepaper is available at no cost to members on Growth Hub. If you’d like to learn more about membership, contact luisa.jones@wearemomentum.com.
More in
-
The role of thought leadership in the buying process
New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.
-
How brand tracking drives sales, differentiation, and growth
In today’s B2B landscape, brand reputation tracking is no longer optional – it’s a competitive necessity. Our research shows that as purchasing decisions become more complex and high stakes, B2B buyers say the risk of poor decision-making has increased. Minimizing this perceived risk and maximizing trust in your brand can help you win.
-
The client-centric roadmap for CMOs
Under pressure to deliver scalable and profitable growth, CMOs today can play a critical role in leading their organization’s response to new client demands and market dynamics.