On-demand webcast: Meeting the cautious buying team with confidence & conviction
Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.
Key highlights from Momentum ITSMA’s annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences.
Momentum ITSMA’s latest CBX gives insights into how marketing and sales can address the challenge of cautious and risk-averse buying teams inside the world’s largest organizations.
More in
-
How to build a transformative client listening program
Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.
-
The best of ABM is yet to come
A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.
-
Three ways to reap the benefits of ABM in professional services
In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.