On-demand webcast: Meeting the cautious buying team with confidence & conviction
Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.
Key highlights from Momentum ITSMA’s annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences.
Momentum ITSMA’s latest CBX gives insights into how marketing and sales can address the challenge of cautious and risk-averse buying teams inside the world’s largest organizations.
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The five different types of research
There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is.
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Measuring the impact of brand studies
In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.
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Best practice in brand studies
Our research tells us that reputation now trumps relationships when clients are making decisions about solutions providers. But how well do your clients genuinely understand you?