Improve win rates and deal sizes

Win more often with our deep understanding of client needs and what it takes to differentiate.

It is widely known that buyers conduct extensive research before reaching out to potential providers. The challenge now is that enterprises, equipped with powerful tools like generative AI, are researching and short-listing more potential providers than ever before.

Adding to the complexity, the buying journey is no longer a linear progression. In fact, three in four buyers admit to identifying their preferred candidate before even reaching the shortlisting stage. This shift underscores the importance of maintaining strong, always-on brand visibility.

  • 3.6

    possible providers researched in 2018

  • 9

    possible providers researched in 2024

Five steps to better pipeline performance

  • 1

    Assess factors behind wins and losses and analyze drivers of provider choice.

  • 2

    Map buying journey and develop targeted plays to increase win rates and grow deal sizes.

  • 3

    Develop proactive interventions for improved pipeline quality and opportunity progression.

  • 4

    Drive targeted pursuits to accelerate buying processes and increase team effectiveness.

  • 5
    Value realization

    Evaluate improvements and effectiveness across pipeline velocity performance. 

Win with a consistent and comprehensive approach

Our Account Development Process helps identify your strengths and weaknesses across the account engagement journey – so you can make the improvements needed to accelerate client growth. 

Account development process
  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 


  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 

  • Statestreet grey

    This is truly outstanding work by Momentum.

    Hannah Grove, Chief Marketing Officer, State Street

  • Accenture grey

    Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

    Eric Visser
    Head of Ecosystem Sourcing Services, Accenture 

  • V Mware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

    VMware marketing team