Program leaders

Equip your teams with the expertise to understand buyers deeply and win larger deals. Help drive land-and-expand motions and cross-sell to optimize their time. 

Create growth initiatives with client clarity

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As a program leader, your planning and team development is fundamental to driving growth. With clear objectives, market insights, and collaboration, you can empower your teams to build relationships that are win-win for you and your clients. 

We will help identify cross-selling and upselling opportunities, optimize your resources, elevate your thought leadership, and strengthen relationships with high-value clients.

How we help

Land larger accounts, cross-sell into new buyers or with new solutions.

Expand into enterprise markets, engage new buyers, and introduce tailored offerings to drive market-beating growth. We focus on long-term relationships with your clients, built on a deep understanding of their needs.

Earn trust, drive innovation, and address significant challenges.

Effective thought leadership plays a major role in helping organizations achieve their objectives, influence the way they go to market, and improve business performance. It requires a deep understanding of the environment your clients operate in, the challenges they face, and the actions they should take solve those challenges.

Shift model to account focus and create a strategic client culture.

Understand clients and how to attune sales and marketing to their needs. We help simplify collaboration and streamline internal communications. Our data-driven frameworks keep your entire team aligned and focused on driving client-centric growth.

Develop a deliberate relationship strategy with attention and focus.

Proactively develop executive and multi-threaded relationships within your high-value accounts by mapping connections, developing engagement strategies, and driving consistency.

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail, Global Centre of Excellence Lead, Salesforce 

  • There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery, Global Head of Account-Based Marketing

    VMware

  • Oracle grey

    We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr
    Head of Marketing, Centrica

  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 

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