Deepen executive relationships

Develop a deliberate relationship strategy with attention and focus.

Ideal for:

If you're looking to build trust with your most important accounts, our Client Buying Index data tells us two of your most valuable assets are your own people - particularly your executive team and Subject Matter Experts (SMEs).

Effective key account marketing goes beyond multiple digital touches. It involves combining high-frequency digital engagement with rich, high-quality human interactions.

45%
of enterprises say meeting with your executive team is their preferred way to establish and build a partnership based on trust

Five steps for supercharged relationships

1

Diagnostic

Map existing executive approaches and assess strategy to inform relationship model.
2

Strategy

Design relationship strategy with stakeholder analysis and program orchestration.
3

Enablement

Enable client-facing teams with thought leadership and consistent relationship development actions.
4

Execution

Orchestrate joined-up executive relationship building and engagement to deepen relationships.
5

Value realization

Evaluate relationship tracking and harness insights for continuous improvement.

Take a deliberate approach to developing relationships

Use our Relationship Strength Model to understand the quality of your executive relationships and build a tailored engagement plan to turn your contacts into advocates.

This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street
From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Jenni Sach
Director, Business Partner, Colt
Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce
There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware
It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

Perspective Account-Based Marketing

Five reasons to rethink ABM

Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
Podcast Account-Based Marketing

Riverbed: Bridging the global-regional marketing divide

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?
Press release Marketing leadership

Momentum ITSMA announces 2024 Global Marketing Excellence Awards winners

Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23.