Connect with clients on a new level

Ensure your growth strategies are relevant with our research. Our deep understanding of ABM and client growth mean we design research programs that support integrated account development and marketing programs that maximize ROI.

Our client-oriented approach is built on understanding how clients make purchasing decisions. This allows us to design research that sharpens your client focus, ensuring insights are relevant and actionable.

We don't just deliver research findings, we provide strategic guidance that supports behavior change and actions to deepen client relationships and enhance reputation.

We help you to size your account base, assess competitive landscape, and prioritize clients. By understanding the needs of your accounts, we help you to develop effective account plays, content, and engagement strategies.

We help you measure your reputation across your account base, and drive meaningful actions to improve reputation for high-value clients. This includes understanding how accounts currently perceive you, the equity in the relationship, overall satisfaction levels, and willingness to advocate. 

Client relationships need constant attention and strategic investment. We'll help you to spot and prevent risk, leverage opportunities, and know how likely you are to retain a relationship. Assess your operational efficiency across regions and accounts to build a culture of strategic client management.

Why do some buying processes succeed while others slip away? Our buying process research helps you to understand buyer personas, map buyer journeys, and learn from win/loss analysis. Gain the clarity you need to stay competitive and build lasting relationships with your most valuable clients.

Our research shows senior executives most value a combination of survey-driven research that explores the opinions and actions of peers, clients, and consumers, alongside deep-dive interviews with experts. We turn data and insights into novel, provocative, and timely stories to engage key clients and prospects.

  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Salesforce grey

    Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail

    Global Head of ABM, Salesforce 

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

     

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