Connect with clients on a new level

Ensure your growth strategies are relevant with our research. Our deep understanding of ABM and client growth mean we design research programs that support integrated account development and marketing programs that maximize ROI.

Our client-oriented approach is built on understanding how clients make purchasing decisions. This allows us to design research that sharpens your client focus, ensuring insights are relevant and actionable.

We don't just deliver research findings, we provide strategic guidance that supports behavior change and actions to deepen client relationships and enhance reputation.

We help you to size your account base, assess competitive landscape, and prioritize clients. By understanding the needs of your accounts, we help you to develop effective account plays, content, and engagement strategies.

We help you measure your reputation across your account base, and drive meaningful actions to improve reputation for high-value clients. This includes understanding how accounts currently perceive you, the equity in the relationship, overall satisfaction levels, and willingness to advocate. 

Client relationships need constant attention and strategic investment. We'll help you to spot and prevent risk, leverage opportunities, and know how likely you are to retain a relationship. Assess your operational efficiency across regions and accounts to build a culture of strategic client management.

Why do some buying processes succeed while others slip away? Our buying process research helps you to understand buyer personas, map buyer journeys, and learn from win/loss analysis. Gain the clarity you need to stay competitive and build lasting relationships with your most valuable clients.

Our research shows senior executives most value a combination of survey-driven research that explores the opinions and actions of peers, clients, and consumers, alongside deep-dive interviews with experts. We turn data and insights into novel, provocative, and timely stories to engage key clients and prospects.

  • In my experience, Momentum ITSMA training and certification is the best training there is.

    Andrea Clatworthy

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland, Head of Group Enterprise Marketing, Vodafone

  • Oracle grey

    We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe
    CEO, MHR

  • Statestreet grey

    We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 

    State Street