Connect with clients on a new level

Ensure your growth strategies are relevant with our research. Our deep understanding of ABM and client growth mean we design research programs that support integrated account development and marketing programs that maximize ROI.

Our client-oriented approach is built on understanding how clients make purchasing decisions. This allows us to design research that sharpens your client focus, ensuring insights are relevant and actionable.

We don't just deliver research findings, we provide strategic guidance that supports behavior change and actions to deepen client relationships and enhance reputation.

We help you to size your account base, assess competitive landscape, and prioritize clients. By understanding the needs of your accounts, we help you to develop effective account plays, content, and engagement strategies.

We help you measure your reputation across your account base, and drive meaningful actions to improve reputation for high-value clients. This includes understanding how accounts currently perceive you, the equity in the relationship, overall satisfaction levels, and willingness to advocate. 

Client relationships need constant attention and strategic investment. We'll help you to spot and prevent risk, leverage opportunities, and know how likely you are to retain a relationship. Assess your operational efficiency across regions and accounts to build a culture of strategic client management.

Why do some buying processes succeed while others slip away? Our buying process research helps you to understand buyer personas, map buyer journeys, and learn from win/loss analysis. Gain the clarity you need to stay competitive and build lasting relationships with your most valuable clients.

Our research shows senior executives most value a combination of survey-driven research that explores the opinions and actions of peers, clients, and consumers, alongside deep-dive interviews with experts. We turn data and insights into novel, provocative, and timely stories to engage key clients and prospects.

  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail

    Global Centre of Excellence Lead, Salesforce 

  • Core HR grey

    The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

    Gaynor Finlay

    Vice President of Marketing, CoreHR  

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • Statestreet grey

    We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.