Stand by me: Why it pays to invest in current clients over new logos

If you’re looking to leverage data-driven insights to optimize your strategic initiatives and maximize ROI from client-centric marketing efforts, this webinar is a must-see.

Tickets are no longer available

Podcast Marketing leadership

Virtusa: A zero-distance approach to client-centric excellence

In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.
Podcast Account-Based Marketing

Hexagon: Elevating ABM with client-centric precision

In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
Market insights and research Growth

What’s holding back your content marketing function?

Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.

We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

Kim Blair
Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce
I’ve been in the industry my entire career and have found a great source of learning from our work together.

Martin Zimmer
Sales Leader, Snowflake
There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street
The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Danny Nail
Global Centre of Excellence Lead, Salesforce

Momentum Pulse

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Stand by me: Why it pays to invest in current clients over new logos

Virtusa: A zero-distance approach to client-centric excellence

Hexagon: Elevating ABM with client-centric precision

What’s holding back your content marketing function?

We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

I’ve been in the industry my entire career and have found a great source of learning from our work together.

There is no way that any other partner would be able to do this type of work.

The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Momentum Pulse