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Rethink: The Future of Client-Centric GTM

Rethink is back. Join industry visionaries to tackle today's biggest strategic and operational challenges in B2B marketing while learning how to navigate radical changes in the market, competition, technology, and enterprise buying.

 

Hosted by Momentum ITSMA, the leading B2B consultancy in client-centric growth, Rethink is where forward-looking senior B2B marketers gather to learn the latest insights and gain strategic and operational guidance to drive the future of client-centric GTM strategies.

Rethink: The Future of Client-Centric GTM

“I love the real use cases and best practices. Great insights shared by speakers and a great opportunity to network and grow marketing relationships.”

Alice Boyce
Director, Global Alliance Marketing, Kyndryl

What to expect

At Rethink we’ll explore the evolving client-centric landscape through the lens of Momentum ITSMA’s proprietary research and decades of consulting expertise – and uncover how B2B marketing strategies must adapt to seismic shifts driven by changing buyer expectations, shifting market dynamics, technology innovation, and generative AI.

  • Decode B2B buying behaviours
  • Reimagine growth and drive alignment
  • Strengthen your brand
  • Leverage generative AI to advance outcomes
  • Transform your marketing talent strategy
  • Sharpen Account-Based Marketing practices
  • Get inspired by award-winning leaders

View the full agenda here

Agenda

Speakers

Alisha Lyndon, CEO, Momentum ITSMA

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA 

Vincent Rousselet, Senior Associate, Momentum ITSMA

Speakers

Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services

Ask the Expert 1:1 Sessions 

Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment. 

Track 1: Innovate and Grow with ABM

On the Brink of Collapse: How to Build Resilient ABM Value

Speakers

Adam Bennington, Principal Advisor, Momentum ITSMA 

Rebecca Miles, Senior Consultant, Momentum ITSMA

Track 2: Build Trust and Accelerate Growth with Thought Leadership

From Top of Mind to Bottom Line: Activating Thought Leadership Across the Buyer Journey

Speakers

Mark Wellings, Executive Director, Thought Leadership

Aggie Anthimidou, Senior Marketing Lead, Global Industry Marketing, LinkedIn

12.20-12.50: Demandbase Spotlight Session 

12.20-12.50: Turtl Spotlight Session 

Track 1: Innovate and Grow with ABM 

From Pilot to Powerhouse: A Strategic Guide to Scaling ABM 

Speakers

Alex Brayshaw, Senior Consultant, Momentum ITSMA

Lucinda Dobinson, Senior Consultant, Momentum ITSMA

Track 2: Build Trust and Accelerate Growth with Thought Leadership

Insight to Influence: Crafting Brand Value and Thought Leadership 

Speakers

Sarah DeFreitas, Executive Director, Research, Momentum ITSMA

Track 3: Embed Client-Centricity Across the Organization

From Chaos to Clarity: Go-to-Market Orchestration and Alignment 

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA

Carrie Rediker, Principal Consultant, Momentum ITSMA

Track 4: Break Bad Habits to Ignite Client-Led Growth

Less Guesswork, More Gears: Tune Your Content Engine for Growth

Speakers

Marcia Trask, Principal Consultant, Content Practice, Momentum ITSMA

Ask the Expert 1:1 Sessions 

Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment. Appointments are limited, so register now to avoid disappointment. 

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA

Jo Connolly, Director, Learning and Development, Momentum ITSMA

Speaker

Alisha Lyndon, CEO, Momentum ITSMA

Sponsors

 

 

Speakers

  • Alisha Lyndon

    CEO

  • Meta Karagianni

    Chief Consulting Officer

  • Vincent Rousselet

    Senior Consultant

  • Abhinav Kumar

    TCS

  • Adam Bennington

    Principal Advisor & Consultant

  • Rebecca Miles

    Senior Consultant

  • Mark Wellings

    Executive Director, Thought Leadership

  • Senior Marketing Lead, Global Industry Marketing, LinkedIn

  • Consultant Director

  • Lucinda Dobinson

    Senior Consultant

  • Sarah DeFreitas

    Executive Director, Research

  • Principal Consultant

  • Guy Phillips

    Partner

  • Will Nicholls

    Chief Client Officer

  • Principal Consultant, Content Practice

  • Jo Connolly

    Executive Director, Learning & Development

Fees and Registration

Select currency
Member
£595
Non-member fee
£700
Rethink: The Future of Client-Centric GTM
£700

Register by May 14 to receive our super early bird pricing:

  • General £700
  • Clients £595
  • Group (3+ delegates) pricing on request

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