Rethink: The Future of Client-Centric GTM

Rethink is back. Join industry visionaries to tackle today's biggest strategic and operational challenges in B2B marketing while learning how to navigate radical changes in the market, competition, technology, and enterprise buying.

Hosted by Momentum ITSMA, the leading B2B consultancy in client-centric growth, Rethink is where forward-looking senior B2B marketers gather to learn the latest insights and gain strategic and operational guidance to drive the future of client-centric GTM strategies.

Rethink: The Future of Client-Centric GTM

“I love the real use cases and best practices. Great insights shared by speakers and a great opportunity to network and grow marketing relationships.”

Alice Boyce
Director, Global Alliance Marketing, Kyndryl

What to expect

At Rethink we’ll explore the evolving client-centric landscape through the lens of Momentum ITSMA’s proprietary research and decades of consulting expertise – and uncover how B2B marketing strategies must adapt to seismic shifts driven by changing buyer expectations, shifting market dynamics, technology innovation, and generative AI.

Decode B2B buying behaviors
Reimagine growth and drive alignment
Strengthen your brand
Leverage generative AI to advance outcomes
Transform your marketing talent strategy
Sharpen Account-Based Marketing practices
Get inspired by award-winning leaders

View the full agenda here

Agenda

Speakers

Alisha Lyndon, CEO, Momentum ITSMA

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA

Vincent Rousselet, Senior Associate, Momentum ITSMA

Speakers

Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services

Patrick Xhonneux, Senior VP, Global Marketing, SAS

Ask the Expert 1:1 Sessions

Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment.

Track 1: Innovate and Grow with ABM

Revitalizing ABM: Ensuring Strategic Alignment and Long-Term Investment for Sustainable Growth

Speakers

Alisha Lyndon, CEO, Momentum ITSMA

Track 2: Build Trust and Accelerate Growth with Thought Leadership

From Top of Mind to Bottom Line: Activating Thought Leadership Across the Buyer Journey

Speakers

Mark Wellings, Executive Director, Thought Leadership

Aggie Anthimidou, Senior Marketing Lead, Global Industry Marketing, LinkedIn

Amy Curnow, Advanced Tech and Europe Marketing Lead, Rider Levett Bucknall

12.20-12.50: Demandbase Spotlight Session

12.20-12.50: Turtl Spotlight Session

Track 1: Innovate and Grow with ABM

From Pilot to Powerhouse: A Strategic Guide to Scaling ABM

Speakers

Alex Brayshaw, Senior Consultant, Momentum ITSMA

Lucinda Dobinson, Senior Consultant, Momentum ITSMA

Rhiannon Blackwell, Global ABM Leader, PwC

Track 2: Build Trust and Accelerate Growth with Thought Leadership

Insight to Influence: Crafting Brand Value and Thought Leadership

Speakers

Sarah DeFreitas, Executive Director, Research, Momentum ITSMA

Mark Wellings, Executive Director, Thought Leadership, Momentum ITSMA

Will Sturgeon, Head of Content and Thought Leadership, PwC

Track 3: Embed Client-Centricity Across the Organization

From Chaos to Clarity: Go-to-Market Orchestration and Alignment

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA

Carrie Rediker, Principal Consultant, Momentum ITSMA

Margaret Franco, CMO, Duco

Track 4: Break Bad Habits to Ignite Client-Led Growth

Insight to Action: Using Critical Client Insights to Underpin Client-Led Strategies

Speakers

Sarah DeFreitas, Executive Director, Research, Momentum ITSMA

Melanie Hill, CMO, Chambers and Partners

Track 3: Embed Client-Centricity Across the Organization

Stronger Together: How the Partner Ecosystem is Key to Transformative Growth

Speakers

Guy Phillips, Partner, Momentum ITSMA

Will Nicholls, Chief Client Officer, Momentum ITSMA

Track 4: Break Bad Habits to Ignite Client-Led Growth

Less Guesswork, More Gears: Tune Your Content Engine for Growth

Speakers

Marcia Trask, Principal Consultant, Content Practice, Momentum ITSMA

Laila Beswick, VP Marketing, International Markets, Celonis

Ask the Expert 1:1 Sessions

Building Buy-In and Business Case
Alex Powell, Institutional Banking Marketing Lead, RBS International

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA

Jo Connolly, Director, Learning and Development, Momentum ITSMA

Speaker

Alisha Lyndon, CEO, Momentum ITSMA

Sponsors

TCS
Senior Marketing Lead, Global Industry Marketing, LinkedIn
Consultant Director
Institutional Banking Marketing Lead, RBS International
CEO
Advanced Tech and Europe Marketing Lead, Rider Levett Bucknall
Principal Consultant
Partner
Executive Director, Learning & Development
VP Marketing, International Markets, Celonis
Senior Consultant
CMO, Duco
Principal Consultant, Content Practice
Executive Director, Thought Leadership
CMO, Chambers and Partners
Chief Consulting Officer
Senior VP, Global Marketing, SAS
Global ABM Leader, PwC
Managing Director, North America
Senior Consultant
Chief Client Officer
Will Sturgeon, Head of Content and Thought Leadership, PwC

Member: £684
Non-member fee: £805

Product	Qty	Subtotal
Rethink: The Future of Client-Centric GTM		£805

General £805
Clients £684
Group (3+ delegates) pricing on request

Market insights and research Growth

The five different types of research

There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is.
Market insights and research Growth

Measuring the impact of brand studies

In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.
Video Growth

Spotlight Series: The role of client listening in the growth playbook

In the second episode of our Spotlight Series, Sarah DeFreitas, Executive Director, Research, shares how to harness the power of account intelligence to drive deeper engagement and deliver value at every stage of the customer journey.

Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce
Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP
There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware
This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street
From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Jenni Sach
Director, Business Partner, Colt

Rethink: The Future of Client-Centric GTM

Rethink: The Future of Client-Centric GTM

What to expect

Agenda

08.30-9.00: Registration and Light Breakfast

09.00-09.15: Welcome Address

09.15-10.00: Keynote: Client-Centricity: From Ambition to Advantage

10.00-10.40: The Client-Centric Growth Imperative: CMO Perspective

10.40-11.15: Coffee Break, Networking, & Ask the Expert 1:1 Sessions

11.15-11.20: Movement Break

11.20-12.00: Breakout Tracks

12.00-1.15: Lunch, Networking, & Sponsor Spotlights

1.10-1.15: Movement Break

1.15-1.55: Breakout Tracks

1.55-2.00: Movement Break

2.00-2.40: Breakout Tracks

2.45-3.25: Breakout Tracks

3.25-3.55: Networking Break and Ask the Expert 1:1 Sessions

3.55-4.30: Client Vignettes: Stories from the Field

4.30-5.15: Keynote: Future-Ready and Change-Ready Marketing

5.15-5.30: Closing Remarks

5.30-6.30: Drinks Reception & Networking

Sponsors

Speakers

Fees and Registration

The five different types of research

Measuring the impact of brand studies

Spotlight Series: The role of client listening in the growth playbook

Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

This is truly outstanding work by Momentum.

From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Momentum Pulse