Rethink ABM

Rethink: The Future of Client-Centric GTM

Registration is now closed.

 

We’ll be sharing highlights from the day soon, including client stories and key takeaways.

 

If you'd like to learn more about the topics covered at the event, contact us or explore our workshops – a unique opportunity to gain actionable insights and apply best practices with the guidance of industry experts.


Save the date: Rethink New York, October 30, 2025. More details coming soon.

 

What to expect

At Rethink we’ll explore the evolving client-centric landscape through the lens of Momentum ITSMA’s proprietary research and decades of consulting expertise – and uncover how B2B marketing strategies must adapt to seismic shifts driven by changing buyer expectations, shifting market dynamics, technology innovation, and generative AI.

  • Decode B2B buying behaviors
  • Reimagine growth and drive alignment
  • Strengthen your brand
  • Leverage generative AI to advance outcomes
  • Transform your marketing talent strategy
  • Sharpen Account-Based Marketing practices
  • Get inspired by award-winning leaders

I love the real use cases and best practices. Great insights shared by speakers and a great opportunity to network and grow marketing relationships.

Alice Boyce
Director, Global Alliance Marketing, Kyndryl

Speakers

Alisha Lyndon, CEO, Momentum ITSMA

Discover how leading B2B enterprises are embedding client-centricity to fuel sustainable growth and reduce go-to-market inefficiencies. Drawing on Momentum ITSMA’s new CMO and buyer research studies, this session explores critical focus areas, impact evidence, and a practical approach to assess and evolve your current state. Walk away with a clear path to realign your teams around client needs.

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA 

Vincent Rousselet, Senior Associate, Momentum ITSMA

CMOs from global enterprises share how they’re navigating change and driving growth through a client-first mindset. Gain candid insights into what it takes to lead with client-centricity at the highest level.

Speakers

Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services

Patrick Xhonneux, Senior VP, Global Marketing, SAS

Ask the Expert 1:1 Sessions 

Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment. 

Track 1: Innovate and Grow with ABM

Revitalizing ABM: Ensuring Strategic Alignment and Long-Term Investment for Sustainable Growth

Explore how to evolve ABM from a tactical initiative into a long-term, strategic growth engine. This session highlights the value of alignment and sustained investment for impact.

Speakers

Alisha Lyndon, CEO, Momentum ITSMA 

Andrew Fitzgerald, VP Global Account-Based Marketing, Kyndryl

Track 2: Build Trust and Accelerate Growth with Thought Leadership

From Top of Mind to Bottom Line: Activating Thought Leadership Across the Buyer Journey

Learn how to make thought leadership drive results at every stage of the buyer journey. We’ll cover practical tactics for activation and why internal alignment is critical to success.

Speakers

Mark Wellings, Executive Director, Thought Leadership

Aggie Anthimidou, Global Head of FinServ Marketing, LinkedIn Marketing Solutions, LinkedIn

Amy Curnow, Advanced Tech and Europe Marketing Lead, Rider Levett Bucknall

12.20-12.50: Demandbase Spotlight Session with Laura Sephton, Portfolio Marketing Manager, Node4
Book a one-to-one session with Demandbase

12.20-12.50: Turtl Spotlight Session
Book a one-to-one session with Turtl

Track 1: Innovate and Grow with ABM 

From Pilot to Powerhouse: A Strategic Guide to Scaling ABM 

Learn how to take your ABM program from experimental to enterprise-wide with a proven five-step framework. Discover how to define scale, build momentum, and lead with strategic clarity.

Speakers

Rebecca Miles, Senior Consultant, Momentum ITSMA

Rhiannon Blackwell, ABM Leader, Global Marketing Organization, PwC

Track 2: Build Trust and Accelerate Growth with Thought Leadership

Insight to Influence: Crafting Brand Value and Thought Leadership 

In an era where reputation trumps relationships, learn how to use insight-led thought leadership to shape brand value and credibility. Gain tools to track impact and claim untapped market space.

Speakers

Sarah DeFreitas, Managing Director, North America, Momentum ITSMA

Mark Wellings, Executive Director, Thought Leadership, Momentum ITSMA

Will Sturgeon, Head of Content and Thought Leadership, PwC

Track 3: Embed Client-Centricity Across the Organization

From Chaos to Clarity: Go-to-Market Orchestration and Alignment 

Explore how leading organizations are aligning functions and priorities to bring clarity and cohesion to their go-to-market efforts. Real-world examples will illuminate the path to better orchestration.

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA

Carrie Rediker, Principal Consultant, Momentum ITSMA

Margaret Franco, CMO, Duco

Track 4: Break Bad Habits to Ignite Client-Led Growth

Insight to Action: Using Critical Client Insights to Underpin Client-Led Strategies

Discover how high-performing organizations turn client listening into strategy. Learn the four pillars of effective programs, how to interpret insight types, and what it means for competitive advantage.

Speakers

Sarah DeFreitas, Managing Director, North America, Momentum ITSMA

Melanie Hill, CMO, Chambers and Partners

 

Track 3: Embed Client-Centricity Across the Organization

Stronger Together: How the Partner Ecosystem is Key to Transformative Growth 

Explore how robust partner ecosystems unlock new client-centric solutions and drive growth. Learn a practical model for ecosystem development and how to create more integrated value propositions.

Speakers

Guy Phillips, Partner, Momentum ITSMA

Will Nicholls, Chief Client Officer, Momentum ITSMA

Rachel Lockwood, Global Marketing Director Partner and Marketplace, AWS

Track 4: Break Bad Habits to Ignite Client-Led Growth

Less Guesswork, More Gears: Tune Your Content Engine for Growth

Overcome content waste and inefficiency by rethinking your strategy from the ground up. Learn how modular content, smart tech, and AI can supercharge your content engine.

Speakers

Marcia Trask, Principal Consultant, Content Practice, Momentum ITSMA

Ask the Expert 1:1 Sessions 

Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment.

Hear real-world stories of transformation, innovation, and client-centric growth from peers.

Speakers

Alex Powell, Institutional Banking Marketing Lead, RBS International

Damarys Kilcrease, Senior Field Marketer, EMEA & APJ Global Accounts, Dell Technologies

Laila Beswick, VP Marketing, International Markets, Celonis

 

 

Marketing transformation requires more than tools – it takes the right skills, structure, and culture. Discover how to future-proof your team with continuous enablement, outcome-focused competencies, and a learning mindset.

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA

Marcia Trask, Principal Consultant, Content Practice, Momentum ITSMA

Speaker

Alisha Lyndon, CEO, Momentum ITSMA

Speakers

  • Abhinav Kumar

    TCS

  • Aggie Anthimidou

    LinkedIn

  • Alex Powell

    RBS International

  • Alisha Lyndon

    CEO

  • Andrew Fitzgerald

    Kyndryl

  • Carrie

    Principal Consultant

  • Damarys

    Dell Technologies

  • Emma Chatwin

    Fujitsu

  • Guy Phillips

    Partner

  • Laila Beswick

    Celonis

  • Laura Sephton

    Node4

  • Marcia

    Principal Consultant, Content Practice

  • Margaret Franco

    Duco

  • Mark Wellings

    Executive Director, Thought Leadership

  • Melanie Hill

    Chambers and Partners

  • Meta Karagianni

    Chief Consulting Officer

  • Patrick

    SAS

  • Rachel Lockwood

    AWS

  • Rebecca Miles

    Senior Consultant

  • Rhiannon

    PwC

  • Sarah DeFreitas

    Managing Director, North America

  • Will Nicholls

    Chief Client Officer

  • Will Sturgeon

    PwC

1:1 'Ask the Expert' sessions

Book your one-to-one session to tap into expert guidance on client-centric strategy, emerging tech, and team transformation. 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. 

With a unified view of intent data, AI-powered insights, and prescriptive actions, your go-to-market teams can seamlessly align and execute with confidence.

Book your one-to-one session with the Demandbase team to discuss how they can help you hit your pipeline goals.

Turtl is the world’s first Revenue Content Platform – helping B2B marketers create interactive, personalized content that drives engagement, pipeline, and proves revenue impact.

Nick Mason, CEO will be leading a session on how an incredible customer closed over $1M in pipeline using Turtl’s intent-led personalization. Learn exactly how they did it – and how you can too. 

Book your one-to-one session with Turtl and walk away with a content strategy that fuels growth.

Highlights from Rethink 2024

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  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

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  • Put simply, Momentum ITSMA's team and process drive incredible impact.

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    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe

    CEO, MHR

  • Oracle grey

    We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis

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