Rethink: The Future of Client-Centric GTM
Rethink is back. Join industry visionaries to tackle today's biggest strategic and operational challenges in B2B marketing while learning how to navigate radical changes in the market, competition, technology, and enterprise buying.
This year, we're addressing the growing impact of generative AI – not just as a tool, but as a force reshaping how marketers operate, engage clients, and drive value.
Hosted by Momentum ITSMA, the leading B2B consultancy in client-centric growth, Rethink is designed for senior forward-looking marketing leaders who refuse to settle for the status quo and seek to move their initiatives forward with precision and clarity.
Rethink: The Future of Client-Centric GTM
“I love the real use cases and best practices. Great insights shared by speakers and a great opportunity to network and grow marketing relationships.”
Alice Boyce
Director, Global Alliance Marketing, Kyndryl
What to expect
Rethink is where forward-looking leaders gather to learn the latest insights and gain strategic and operational guidance to drive the future of client-centric GTM strategies. Rethink is not just another conference – it’s a catalyst for transforming your practices, building your capabilities, and accelerating marketing’s business impact.
We'll explore the evolving client landscape – and how marketers but adapt to seismic shifts driven by changing buyer expectations, shifting market dynamics, technology innovation, and generative AI.
Our packed one-day agenda
Opening remarks – Alisha Lyndon, CEO, Momentum ITSMA
Client-Centricity: From Ambition to Advantage
Leveraging exclusive insights from Momentum ITSMA’s latest proprietary research*, discover why and in which areas senior marketers and their teams must double down on client centricity to drive strategic growth amid shifting market and buyer dynamics.
*Research insights drawn from the 2025 buyer journey study (Client Buying Index), Global Account-Based Marketing Benchmark, Value of Thought Leadership 2025, and our new CMO Marketing Priorities and Skills 2025 study.
Your Roadmap for Building a Future-Ready and Change-Ready Marketing Team
Understand the critical marketing and soft skills that your organization needs for the future, based on our CMO Marketing Priorities and Skills 2025 survey. Learn how to develop an outcome-focused and agile marketing team ready to harness innovations like generative AI – while strengthening accountability and creating a learning culture.
Hear inspiring discussions and stories from market-leading teams and global organizations who have exhibited best-practice go-to-market strategy and execution.
Track 1: Innovate and Grow with ABM
Learn how to improve organizational alignment, demonstrate the long- and short-term value of ABM, and execute successful ABM scaling strategies in a generative AI-enhanced marketing environment.
Track 2: Build Trust and Accelerate Growth with Thought Leadership and Research
Explore the role of thought leadership across the buyer journey and how to maximize its business impact.
Track 3: Embed Client-Centricity Across the Organization
Address go-to-market orchestration challenges that inhibit client-centricity and discover strategies to ignite growth with partners.
Track 4: Break Bad Habits to Ignite Client-Led Growth
Learn how to fuel growth and buyer engagement by leveraging client insights and how to build a best-in-class client-led content engine – adapted to a world where generative AI is redefining content creation, personalization, and client distribution.
Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise on client-centric strategy, emerging technology implications, and team transformation. Appointments are limited, so register now to avoid disappointment.
Explore client case studies and discover the power of Demandbase, Turtl, and Altrata, our Rethink sponsors.
Make valuable connections with senior marketing leaders from top organizations throughout the day and during our evening drinks reception.
Attend Rethink to:
Decode B2B buying behaviours
Get exclusive insights from The Momentum ITSMA Client Buying Index (CBX) and Value of Thought Leadership 2025 to understand the state of enterprise buying. Learn how to create a unified, customer-focused strategy that drives alignment and effectiveness across your entire marketing team.
Reimagine growth and drive alignment
Understand the latest shifts in B2B marketing priorities from Momentum ITSMA's Marketing Priorities and Skills 2025 study. Discover new marketing strategies from leading organizations and gather actionable advice on how to achieve your business outcomes and overcome your core challenges.
Strengthen your brand
Learn how to bolster your reputation across the entire buyer and customer lifecycle, differentiating your organization and elevating your market presence.
Transform your marketing talent strategy
Take home actionable insights, best-practice methodologies, and practical tools to advance your team knowledge and prepare for the future of AI-augmented marketing.
Sharpen Account-Based Marketing practices
Discover how organizations have integrated ABM into their marketing strategy to drive stronger alignment around customer needs, streamline marketing processes, and improve the efficiency of their go-to-market efforts.
Get inspired by award-winning leaders
Gain exclusive insights from organizations that have successfully transformed their marketing practices and delivered impactful results.
Sponsors
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