Rethink: The Future of Client-Centric GTM
Rethink is back. Join and engage with the industry’s top visionaries to tackle the defining challenges in B2B marketing today, with a special focus on driving alignment and focus across marketing teams.
Rethink will equip you to integrate customer-centric strategies, increase efficiency, and drive effectiveness in your marketing efforts.
Rethink: The Future of Client-Centric GTM
The B2B landscape is in constant flux. Faced with rapid changes, marketing leaders and their teams are under pressure. Buying decisions are stalling, inefficiencies are compounding, and executives are demanding more from marketing than ever before. Our research highlights a critical truth: one-third of enterprise B2B purchases never reach a decision.
It’s time to unlock the value of Account-Based Marketing (ABM) across your marketing ecosystem and master the potential of client-centric go-to-market strategies. This event is focused on driving clarity and alignment within your marketing teams, ensuring that all efforts are seamlessly integrated around your customers’ needs. Rethink will provide actionable guidance on how to break down silos and drive collective success.
Hosted by Momentum ITSMA, the leading B2B consultancy in client-centric growth and founders of ABM, Rethink is designed for marketing leaders and their teams who refuse to settle for the status quo.
Attend to:
Decode B2B buying behaviours
Get exclusive insights from The Momentum ITSMA Client Buying Index (CBX) and Value of Thought Leadership 2025, to understand the state of enterprise buying. Learn how to create a unified, customer-focused strategy that drives alignment and effectiveness across your entire marketing team.
Reimagine growth
Discover new marketing strategies from leading organizations and gather actionable advice on how to achieve your business outcomes and overcome your core challenges.
Strengthen your brand
Learn how to bolster your reputation across the entire buyer and customer lifecycle, differentiating your organization and elevating your market presence.
Sharpen Account-Based Marketing practices
Discover how organizations have integrated ABM into their marketing strategy to drive stronger alignment around customer needs, streamline marketing processes, and improve the efficiency of their go-to-market efforts.
Get inspired by award-winning leaders
Gain exclusive insights from organizations that have successfully transformed their marketing practices and delivered impactful results.
Transform your marketing talent strategy
Take home actionable insights, best-practice methodologies, and tools to advance your team knowledge and help you push the boundaries of what’s achievable.
“I love the real use cases and best practices. Great insights shared by speakers and a great opportunity to network and grow marketing relationships.”
Alice Boyce
Director, Global Alliance Marketing, Kyndryl
Rethink has sold out for two years running. Don’t miss your opportunity to gain exclusive insights and strategic connections that will shape your 2025 marketing playbook.
What to expect
Hear from industry luminaries, pioneers, and award-winners reshaping B2B marketing. Plus, don’t miss our special guest keynote speaker.
Join sessions designed to tackle your most pressing strategic priorities – from driving effectiveness across marketing teams, deepening client relationships for retention and expansion, enhancing your reputation with thought leadership, to aligning marketing efforts to accelerate profitable revenue growth.
Connect with like-minded leaders from diverse industries in organized networking breaks, collaborative workshops, interactive sessions, and an evening drinks reception.
Book dedicated time with our executive advisors and tap into Momentum ITSMA’s industry expertise. Appointments are limited, so register now to avoid disappointment.
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