Growth insights, reports, and news for you

ABM isn't the answer to every marketing challenge, but it incorporates enough elements to keeps things constantly fresh for inquisitive individuals like Eric Martin.

In this episode, we discuss how to champion underrepresented groups in tech and improve your negotiation skills while remaining authentic.

The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?

In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants.

Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...

During our recent panel discussion, members enjoyed exclusive insights on the evolution of marketing in a post-pandemic world, courtesy of guests Sarah Alspach from EY, and Joachim Box from Fujitsu.

Rob Leavitt and Adam Bennington deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.

Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.

'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.

Angie Vaux, Founder & CEO of the Women in Tech forum, shares her advice for those looking to break the glass ceiling and elevate their careers in the technology industry.

In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.

Now is the time to start an exciting new chapter. OneGTM’s acquisition by Momentum ITSMA gives clients and staff access to a host of new benefits.

On the second day of MV22, attendees explored the topic of diversity & inclusion, heard from IBM, Salesforce and ServiceNow on their ABM programs and heard from Marketing Excellence Award winners.

Momentum ITSMA is delighted to announce the acquisition of B2B go-to-market consultancy, OneGTM.

Accenture’s Stephanie Winters McConnell, MD, Pursuit & Reputation Marketing Lead, unpacks the key to pursuit-based marketing success and how it fits with Account-Based Marketing.

People want to do business with people who are passionate. Even if it’s B2B, sharing a passion makes you more human. Here are ways marketers can drive growth during chaos...

Winners were announced on October 25 during our Awards Ceremony and the celebration for this year’s award winners will continue throughout the Marketing Vision conference.

Change is good for ABMers – especially agile ones. While recent economic changes aren’t necessarily positive, they are a reality every organization is facing. Here are some considerations for your team as you address this new reality.

Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.

In this podcast, the Mentor for Women In Tech discusses the importance of role models, how women can increase their sense of belonging in a male-dominated industry and what businesses must do to better embrace female talent.

Claire Darling, CMO at Skybox Security says her company’s marketing and business strategy is 100% account based, however it is not the typical one-to-one ABM approach...

In this article we will look at why there’s always opportunity for tech challengers and how they can thrive alongside the giants.

Whatever your program’s evolutionary path, finding the best way to scale into more accounts is a critical milestone in establishing your account based go-to-market strategy.

So many organizations confuse a personalized email with ABM that the true intent of Account-Based Marketing strategies have gotten lost.