Growth insights, reports, and news for you

What does it take to build trust with the C-suite, and how do you turn that aspiration of trusted advisor into practical action?

In this episode of the Account-Based Marketing podcast, NetApp's Vice President for Enterprise Sales in the US reveals what makes a great salesperson, how to level up leaders, and the value of diverse teams and how to build them.

In this podcast, Alisha is joined by Jackie McKinley, Vice President for US Enterprise Sales at NetApp, to share how to build and empower effective sales teams.

Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.

Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.

In this bonus episode of the ABM Podcast, we discussed the findings from our latest Customer Buying Index (CBX®). Check out some of the highlights now!

Even ABM leaders are just beginning to deliver cohesive, multichannel experiences across human and digital touchpoints. The good news is, here are six surefire ways to level up your ABM programs.

The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.

In this episode of the ABM Podcast, our experts convene to unpack what's changing for executives and across enterprise buying cycles.

ABM isn't the answer to every marketing challenge, but it incorporates enough elements to keeps things constantly fresh for inquisitive individuals like Eric Martin.

In this episode, we discuss how to champion underrepresented groups in tech and improve your negotiation skills while remaining authentic.

The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?

In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants.

Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...

During our recent panel discussion, members enjoyed exclusive insights on the evolution of marketing in a post-pandemic world, courtesy of guests Sarah Alspach from EY, and Joachim Box from Fujitsu.

Rob Leavitt and Adam Bennington deep dive into the new study and to learn the six key initiatives ABMers should emphasize in 2023 and beyond.

Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.

'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.

Angie Vaux, Founder & CEO of the Women in Tech forum, shares her advice for those looking to break the glass ceiling and elevate their careers in the technology industry.

In this report, we draw on the latest findings of Momentum ITSMA's [CBX® Research Study] to examine how these shifts are impacting your most important accounts.

Now is the time to start an exciting new chapter. OneGTM’s acquisition by Momentum ITSMA gives clients and staff access to a host of new benefits.

On the second day of MV22, attendees explored the topic of diversity & inclusion, heard from IBM, Salesforce and ServiceNow on their ABM programs and heard from Marketing Excellence Award winners.

Momentum ITSMA is delighted to announce the acquisition of B2B go-to-market consultancy, OneGTM.

Accenture’s Stephanie Winters McConnell, MD, Pursuit & Reputation Marketing Lead, unpacks the key to pursuit-based marketing success and how it fits with Account-Based Marketing.