The Bridge Group: Building up the next generation of sales teams
In this podcast, Sally Duby, Chief Sales Officer at The Bridge Group, explores why we not only need to educate top decision makers, but convince women that sales is their place to shine too.
It’s not a new concept that diversity brings out the best in a team. Yet, changing the mindset in a predominantly male industry is a battle still being fought hard in sales. In this podcast, Sally Duby, Chief Sales Officer at The Bridge Group, explores why we not only need to educate top decision makers, but convince women that sales is their place to shine too.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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AWS: Building the client-obsessed teams of tomorrow
Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.
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ABM as the catalyst for client-centricity
In this bonus podcast episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.