Growth insights, reports, and news for you

Tiffani Bova, author and global growth and innovation evangelist at Salesforce, joined us for an episode of the ABM podcast and shared her thoughts on why all marketers should sit in on sales conversations if they want to show they truly care about the customer.

Momentum ITSMA held a one-off workshop to discover how leaders are tackling bias today and promote real stories of female leadership and workplace empowerment. Here are four practical tips from the discussion.

You may think diversity and inclusion is a matter of employing the same number of women and men or promoting an 'authentic' culture that allows you to bring 'whole selves' to work. But it’s so much more than that.

Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.

Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.

In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this trend. Over half of MSPs now specialise their services for specific industries, with healthcare, finance and legal being the most popular.(1) In this article we look at what is driving this shift and why it’s essential that vendors get aligned.

Guy Phillips joined Momentum ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...

Phil Crompton, a 40-year IBM veteran, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.

More B2B marketers are looking to influencer marketing to cut through the clutter with compelling and differentiated content. But, what is influencer marketing? 

In just two short days, we heard from nearly 20 speakers who gave their takes on the hottest topics in growth strategies today.

When a group of B2B marketing leaders from some of the world’s most influential companies gathered in Napa, CA, we explored some of the most important topics to marketers today.

Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.

Brian Macreadie has lived through everything from successful mergers and rebrands to not-so-successful campaigns. Here are his top lessons learned from nearly 30 years in the industry.

Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.

Momentum ITSMA has enhanced its learning and development programs with two new hires and an increased focus on training programs.

Engelina Jaspers, founder of a training business dedicated to helping marketers be more agile, shares her advice for leading change and getting the majority on side.

Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work

Andy Reid, Head of International Product Marketing & Competitive Intelligence at Epicor, reveals how to maximize growth with market insights

Collaborating closely with top accounts is more important than ever. They are often our primary partners giving us deep insight into changing market trends.

Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight.

Momentum ITSMA experts explore the marketing studies and trends that have caught their eye – for better or worse – in Q1 of 2022.

For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one.

With the market getting more crowded, how can you stand out in a market that might be booming but is arguably reaching supply-side saturation?

Microsoft's Sydne Mullings offers her advice on managing change, using data to your advantage, and keeping your eyes firmly on the customer