Growth insights, reports, and news for you

We unpack the latest insights from Momentum ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more

Adobe's Martin Smith shares his views on how to get the most from your partner marketing program by capitalizing on strong synergies.

Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls.

Find out how to implement a successful program in the hybrid working world and avoid the common pitfalls that can stifle growth.

Where do you think marketing is increasing its value to the business? Three top marketing superstars share their thoughts.

Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.

Dos and don'ts of building a successful strategic ABM Program, based on results from the annual Account-Based Marketing benchmark study.

As B2B marketers expand their influence on the business, Momentum ITSMA’s State of the Profession provides insight into marketing trends and priorities we can expect to see in 2022 and beyond.

Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program.

While the marketing funnel provides a measurement for success, it can also be misused. Here's why it might be time to abandon this model.

These top business priorities—profitability, productivity, innovation—point to growth. But what role does marketing play in driving that growth?

Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying.

Executive engagement is held up as the gold standard, but in my view executive engagement is not as important as decision-maker engagement.

It is better to accept you're not going to get it right the first time and build in a culture of breaking things down and building back better. Living proof of this can be found at Google Cloud...

Amid the endless discussions of ABM these days, some have lost sight of its original intent in driving strategic growth with key accounts. 

Capital Group's Head of Marketing and Client Experience, James Cardew, discusses the dos and don'ts of building a platinum client experience.

The second edition of A Practitioner’s Guide to Account-Based Marketing delivers expert strategies for scaling ABM. Here’s a look at some of the key advice seasoned professionals offer to help new ABM-ers succeed.

James Cardew, Head of Marketing and Client Experience, Europe and Asia at Capital Group, discusses the data trap, the stakeholder CMOs must impress, and the importance of a “pre-mortem”.

Alisha Lyndon, CEO at Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver.

After more than a year of managing through a crisis and tending to workforce concerns, executives have turned their attention back to growing the business.

As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.

McKinsey's Liz Harrison joins Alisha on the ABM podcast for a Q&A on sales enablement in a world of digital selling.

Ann Boza-Lobo is not afraid of a challenge. The IBM veteran surprised even herself when she took on the role of VP of Demand Generation & Growth at Kyndryl.

Citrix's Janis Fratamico argues that a thorough re-think of engagement strategy is required if organisations want to build the relationships that can build and maintain sustainable growth...