Adobe: How to maximize partner marketing results
Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls.
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The client-centric playbook
In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
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Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?
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Momentum ITSMA announces 2024 Global Marketing Excellence Awards winners
Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23.