Infosys: Why people are the key to ABM success
Infosys's Navin Rammohan explains why hiring for attitude and diverse experience is key when building a successful ABM team
For Navin Rammohan, Vice President of Segment Head Marketing at Infosys, hiring for attitude, the ability to learn, and multidisciplinary experience has been far more fruitful when building a robust and successful ABM team. Listen to Navin discuss how a Centre of Excellence focused on learning and development has transformed the marketing organisation, and why it’s time to start being a problem finder instead of a problem solver.
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Autodesk: Reinventing relationships with the power of ABM
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
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The key to scalable, high-impact ABM
What does it take to build a global ABM program that delivers real impact? For Rhiannon Blackwell, Global ABM leader at PwC, success comes from starting small while thinking big, prioritizing relationships, and using AI to drive smarter, scalable growth.
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Virtusa: A zero-distance approach to client-centric excellence
In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.