Capital Group: Platinum client experiences
James Cardew, Head of Marketing and Client Experience, Europe and Asia at Capital Group, discusses the data trap, the stakeholder CMOs must impress, and the importance of a “pre-mortem”.
In this episode, CEO of Momentum ITSMA Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Discover how he is driving stellar experiences for customers of the asset management group through micro-segmentation and marketing orchestration – and how to use data to create human-centric marketing campaigns.
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Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?
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Momentum ITSMA announces 2024 Global Marketing Excellence Awards winners
Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23.
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Inside the mind of a CIO: How to build partnerships with the C-suite
Many providers cling to outdated perceptions of what the C-suite wants, missing the mark in their attempts to connect. Craig Walker, former Global CIO at Shell, shares what it takes to win the trust of top decision-makers.