Growth insights, reports, and news for you
Latest posts
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It’s Not Over: First Thoughts from Marketing Vision 2020, and More to Come
Marketing Vision 2020 – a new virtual experience. We are adapting to a world where a global pandemic prevents us from gathering in person.
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Marketing Excellence Award Winners 2020
The 2020 Marketing Excellence Award Winners were announced on October 14 during a virtual presentation where teams around the world joined in.
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C-Suite Marketing: The intersection of ABM and executive engagement
A recent discussion with Jennifer Jackson, VP at Teradata, shed light on how they are leveraging the relationships built through ABM to be relevant to their customers’ C-suites.
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C-Suite Marketing: Microsoft goes deep with executive conversations
Hear how Pradeep moved a two-day Services Executive Board meeting online. You’ll also learn how Microsoft orchestrates executive conversations...
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Marketing's progress and purpose: Meaningful advances, not just happy talk!
Judging from the way Vodafone worked to identify the needs of their customers, the approach is not just happy talk, it’s strategic marketing.
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The Momentum ITSMA Customer Buying Index™ Series: Tony Miller
Tony Miller former Marketing VP at Disney and Marketing Director at WW joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.
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The Momentum ITSMA Customer Buying Index™ Series: Brian Hayes
Brian Hayes, former Global Head of Transformation at HSBC and now Financial Service Industry Lead, joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.
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Google, Oracle, Cloudera: The sales perspective
For this ABM Podcast episode, we bring you three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles...
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SAP: Setting up a global ABM program
Where to start in setting up a global ABM function and establishing a group-wide centre of excellence...
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Oracle: ABM + customer obsession
The evolution of Oracle's Account-Based Marketing program a decade on...
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Baker Hughes: Balancing short-term and long-term growth
Ryan Almond, Global ABM Leader at Baker Hughes, joins us for a discussion around balancing short and long term strategy.
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The Customer Buying Index™ Series – an expert view: Dowshan Humzah
Dowshan Humzah, Independent Board Director and Transformation Specialist, joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
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The Momentum ITSMA Customer Buying Index™ Series: Andy Simpson-Pirie
Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
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The Momentum ITSMA Customer Buying Index™ Series: Pete Markey
TSB CMO Pete Markey joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.
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FireEye: The role of tech in ABM programs
Navigating through the martech stack and applying tech to ABM with FireEye's Marlowe Fenne...
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Growing accounts in banking
What’s the role of Account-Based Marketing in the banking sector? Catherine Walker of HSBC talks us through it in this ABM Podcast episode.
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Finastra: Building operations to create customer value
How can organizations ensure their day-to-day operations can drive maximum impact?
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Microsoft: Driving growth through change
Carrie Holmes, Director of Strategic Marketing at Microsoft, on the ways her team are transforming how they engage customers.
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Adobe: Competing in the enterprise
Hear from Adobe's Senior Director of Enterprise Marketing on which strategies they are adopting to expand into new markets...
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Fujitsu: ABM becoming business as usual
We were joined by Fujitsu's Andrea Clatworthy for the very first episode of the ABM Podcast!
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C-Suite Marketing: Doubling Down on “Considered Insight”
In this C-Suite Marketing podcast, Lee Demby talks about the importance of considered insight, especially as we move everything online.
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B2B brand building transitions to a new era
Now, brand building must be sensitive to the world’s desperate situation. B2B companies that are not in tune with the world’s afflictions are tuned out.
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HiPPOS are out. Code-herders, pied-pipers, storytellers, and kite-boarders are In.
A conversation with Andrew McAfee on harnessing our digital future. Inflate the opinions of analysts and trim back reliance on the gut instincts of senior executives...
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Buyer behavior research and COVID-19
Has buyer behavior changed due to the virus? Absolutely. Momentum ITSMA is on a mission to understand the impact on B2B buyer behavior for services and solutions.
