Qlik: Co-creating with customers
Head of Global Account-Based Marketing at Qlik, Nancy Carlyle, tells us why co-creating marketing with customers is the future for ABM.
In this episode Nancy Carlyle Harlan, Head of Global Account Based Marketing at Qlik explains why co-creating marketing with customers is the future for ABM and why it’s essential to lead with a unified strategy to ensure everyone is aligned with the same objectives.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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What sets ABM leaders apart from the rest?
We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.
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Mastering engagement and scalability with Account-Based Marketing | Forbes
How do you scale ABM without compromising the bespoke client-centric approach that defines its success?