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IBM embraces the New Work of Marketing

The New Work of Marketing initiative is changing the way IBM’s marketers work. Success is based on understanding the buyers’ role, challenges, and behavior.
Market insights and research Marketing leadership

The rise of the third R: Relationships

Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.
Perspective

Updating the four Ps of content marketing

Momentum ITSMA rolled out the new four Ps of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the four Ps are more necessary now than ever...
Market insights and research Marketing leadership

2018 marketing budgets and priorities? Benchmark with the best

Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.

Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

Anton Roe
CEO, MHR
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR
There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street
I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Sam Hoyland
Head of Group Enterprise Marketing, Vodafone