Account-Based Marketing in 2020: What's next in a new decade? | Forbes
The transition from one decade to the next always allows for a period of reflection. Here is a closer look at those clients who have been leading the charge over the last decade.
The transition from one decade to the next always allows for a period of reflection as well as a look forward at what is to come next. To provide a real perspective on where Account-Based Marketing (ABM) will head in 2020, here is a closer look at those clients who have either been doing it for the longest or have been leading the charge over the last decade.
More in
-
How to interrogate a salesperson (cheat sheet)
I was recently asked this question: "I'm sitting down next week with a salesperson who's given me 30 minutes of their time. How do I make the most of this time? What questions should I be asking to tap into their account knowledge? What can I share in advance so they know what I'm after?"
-
Closing the ‘ABM gap’ in financial services
Account-Based Marketing (ABM) offers financial services firms a powerful way to deepen client relationships and achieve growth in a complex, competitive, and trust-driven industry. However, scaling it effectively is essential for long-term success.
-
Kyndryl: The born first ABM business
As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.