FireEye: The role of tech in ABM programs
Navigating through the martech stack and applying tech to ABM with FireEye's Marlowe Fenne...
In this episode we're joined by Marlowe Fenne, Head of ABM at FireEye and former Account-Based Marketing leader at Cisco, to navigate through the martech stack and look at how successful programs are applying tech to ABM.
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Virtusa: A zero-distance approach to client-centric excellence
In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.
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Hexagon: Elevating ABM with client-centric precision
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
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Ricoh: From products to partnerships – a client-led transformation
How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.