Oracle: ABM + customer obsession
The evolution of Oracle's Account-Based Marketing program a decade on...
In this episode we’re joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their Account-Based Marketing program a decade on, to include the post purchase journey, building advocacy and customer communities
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The best of ABM is yet to come
A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.
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Five reasons to rethink ABM
Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
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Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?