Atos: Ten years in ABM
In this episode of the ABM Podcast, find out what’s changed as ABM has evolved, from Head of Global Account & Deal Based Marketing for FSI at Atos.
In this episode we’re joined by Neil Berry, Head of Global Account & Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what’s changed as ABM has evolved.
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