SAP: Setting up a global ABM program
Where to start in setting up a global ABM function and establishing a group-wide centre of excellence...
Danny Nail, Senior Director at SAP joins us to discuss setting up a global Account-Based Marketing function and establishing a group-wide centre of excellence.
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The best of ABM is yet to come
A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.
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Five reasons to rethink ABM
Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
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Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?