SAP: Setting up a global ABM program
Where to start in setting up a global ABM function and establishing a group-wide centre of excellence...
Danny Nail, Senior Director at SAP joins us to discuss setting up a global Account-Based Marketing function and establishing a group-wide centre of excellence.
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The client-centric playbook
In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
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The best of ABM is yet to come
A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.
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Five reasons to rethink ABM
Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.