Google, Oracle, Cloudera: The sales perspective
For this ABM Podcast episode, we bring you three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles...
In this episode we bring together three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles. They also share their thoughts on the role of marketing and how they’ve used account-based marketing to shift perceptions, grow relationships and win bigger deals.
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FM: Transforming client-centric marketing into a growth driver
Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.
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Roche: Passion, personalization, and the future of account-based experiences
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
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Winning mega-deal for a leading technology firm
We worked with the company to transform its client engagement strategy, leading to the largest deal in its CMT practice and setting a new standard for client relationships and growth.