Google, Oracle, Cloudera: The sales perspective
For this ABM Podcast episode, we bring you three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles...
In this episode we bring together three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles. They also share their thoughts on the role of marketing and how they’ve used account-based marketing to shift perceptions, grow relationships and win bigger deals.
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Building strategic partnerships with CxOs
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.
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Three ways to reap the benefits of ABM in professional services
In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.
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Six steps to the executive table
As the CMO at Workhuman, Richard Maclachlan has navigated the journey of securing a coveted seat at the executive table. I found out how in our recent episode of The Account-Based Marketing podcast.